The advancement of technology has radically changed the way that consumers browse for items and make purchases. Shopping online for items overseas has become as normal as picking up a bottle of milk from the local corner store. Consumers around the world now expect to be able to browse international brands at anytime, anywhere and […]
Byline: Florian Malecki, International Product Marketing Senior Director at StorageCraft Remember Jan Brady in the ’70s sitcom The Brady Bunch? She was the awkward and often overshadowed middle child stuck between a glamorous older sister and an oh-so-cute little sister. Well, when it comes to IT infrastructure, that’s exactly how midmarket companies feel—like the overlooked […]
Founding one of the world’s fastest growing travel websites, Luxury Escapes, Adam Schwab is an award winning entrepreneur with over 15 year’s experience in business and journalism. His passion for travel combined with knowledge of business allowed him to build one of Australia’s most profitable e-commerce companies in just five years without any external funding. With offices already […]
Uber priced its initial public offering at the low end of its targeted range to value the company at $US82.4 billion ($A118 billion), hoping the conservative approach would let it avoid the market chaos suffered by rival Lyft. Uber, the most high-profile US listing since Facebook seven years ago, raised $US8.1 billion ($A12 billion), pricing […]
Australian organisations demand more from their data, despite achieving 102% return on data management investments. Australian organisations are demanding more from their data management investments, despite most estimating that they achieve more than double the amount they invest, finds research from Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage. The Value of Data study, […]
Insufficient cash flow means lost opportunities Australian small businesses have lost opportunities worth an estimated $5.8 billion due to insufficient cash flow1 Nearly half (46 per cent) of Australian small business owners have been at risk of being unable to pay their employees1 More than a quarter (26 per cent) of Australian small businesses that […]
Leading small business invoicing app, Invoice2go, has taken a deep dive into the similarities and differences in male and female work ethics and motivations to answer the question: Do we work differently? Is turning a profit or helping people a better measure of a successful business? Is pursuing a passion project or the freedom and autonomy of […]
Decinda MacDonald was three years in to building her event planning business Event Society when she found out she was pregnant. She’d started the business in 2012 after she and her husband sold their house to clear debts and raise capital. While she’d been making progress, the business was not prepared for a major disruption. […]
Byline: Jim Penman, the founder of Australia’s largest home-service franchise, Jim’s Group. Change character, and I believe you can change the world. I strongly believe this is also the case in business. The real key to success is temperament People think the key to success is knowing things, and that does matter, but the real key […]
Ask any established business owner/manager if they have a marketing budget and you will hear a resounding “Yes”. It’s an essential part of their growth strategy and keeping connected to their market. The average marketing budget ranges from 3-8% of revenue, however, many forget the employment costs of marketing managers and sales people which adds […]
