Julian Smith blogs about the importance of face-to-face networking in the business world.
“Glancing around the convention… it reminded me of the one downside of the rise of the online revolution. The loss of face-to-face interaction. We’re getting better at tweeting and worse at networking.”
Michelle Gamble blogs about getting your online form right and converting visitors to leads or sales.
“A bad online form can kill an otherwise great website. You need to balance the need to get more people to actually fill it out and build your database, with the need to get more insights about your potential customers.”
Luke McLeod blogs about creating harmony between the sales and marketing departments for the benefit of your small business.
“Listen to all of your staff and their queries. If the marketing team feels they need a bigger budget, hear them out and make sure you ask them to clarify their reasons why. The same goes for your sales team.”
Danielle MacInnis blogs about locating your customer touch points to build your brand.
“The way your customers experience their journey with you, especially in a service based business, is such a powerful way to build brand loyalty and devotion – but so many businesses stuff it up.”
Lady Danielle Di-Masi looks at handshaking etiquette – for both men and women.
“There is nothing more neutral, as far as behaviours are concerned, than shaking someone’s hand – a man or a woman.”“
Brett Morris blogs about the risk of neglecting your leadership role, and the impact this could have on business growth.
“When no one is truly leading the business (thinking about innovating, adapting to change, looking for growth), it’s in a state called active inertia… and it’s a dangerous spot for any business to be in.”
Julian Smith blogs about how Australian business owners are failing to find the ideal balance between work and the rest of their lives.
“While technology might be making things easier for Australia’s two million small business owners, it’s also blurring the lines between work and personal life. Gone are the days when computers were turned off at 5pm every evening.”
Luke McLeod blogs about why many in business feel negative towards sales and salespeople.
“I don’t know whether we’ll ever be able to shake the stigma that comes with the word “sales”. I just hope it gains the respect it deserves, because let’s face it, none of us get paid unless a sale is made.”
Rick Mapperson blogs about finding out the hard way it’s vital you take good care of yourself.
“Have you found that if you are working long hours trying to get through a large task, that if you put it aside until you have had a good sleep, that you can complete the task in half the time?”
Danielle MacInnis looks at whether small businesses should be spending time on content marketing.
“The question floating around is, is it worth the time, effort and creative energy to create this content in its many varied forms?”
