Acquisitions and mergers can be exciting. However, they can also be confusing for customers, employees, and other stakeholders, as the new organisation works out its unified identity and goals. One of the best ways to minimise this confusion is to consider a strategic rebrand. When an organisation acquires another company or two businesses merge, the […]
“I used my personal blog and reputation to launch and sell the first product and over the course of about 6 months, I migrated that audience to WooThemes. Today we have 500 000 customers and we’re a multimillion dollar revenue. I also managed to keep building my personal reputation which helped me create my new […]
‘What do you do?’ is a standard icebreaker, but it’s also a qualifier to see if there is potential to do business with the person standing before us.
Whether accidental and social or driven and professional, your digital presence (or lack of it) is there for your customers, staff and prospects to see. If your digital brand is lacking or not clearly visible, your competitors will notice and fill the gap.
Professional social network LinkedIn has revealed their list of the most influential brands in Australia.
If you’re a service provider, your positioning is what makes your business different. You are what makes your business different. People buy YOU and refer YOU.
Brands such as Nike and Coca Cola tend to do better when compared to any product that you may introduce as a way of trying to compete, simply because they have developed their brand names.
There is a common exercise conducted by teachers in marketing schools to prove a point to students.
Learning how to present your brand and leverage your brand identity with your customers is essential to business growth. No matter how small your business is.
Successful health food chain Sumo Salad will refurbish its stores across Australia over the next three years on the heels of the Tulla Group’s purchase of a 60 per cent stake in the business.
