Tag: Branding

‘Australia Unlimited’ is Australia’s new national brand to represent Australian quality, innovation and service worldwide announced by Minister for Trade Simon Crean.

Your brand is the way the world perceives your business, products and services. With thousands of new brands being developed every day, it has never been more important to develop a strong brand that differentiates itself from the competition. Top tips for successful branding: 1. Stand back and observe Take an objective look at your […]

Question I’ve just started my own business selling natural horse care products. I manufacture them myself (at the moment) and am wondering what’s the best way to get them out there into the market and raise my brand profile, so I can grow my business? I usually sell them at horse shows and pony clubs […]

Carolyn Creswell is storming supermarket cereal aisles around the world with Carman’s Fine Foods and a never-give-up attitude. Nukte Ogun discovers the ingredients for Creswell’s export success include quality Aussie produce, mixed with a lot of passion. Carolyn Creswell first learnt how to make muesli at a small bakery in Hawksburn Victoria. She was 18 […]

Avoiding marketing mistakes isn’t easy in today’s business marketplace; which is at times a terrifying jungle where your competitors are hungry predators and your customers are the food source that’s a challenge to catch. To survive you can’t afford to make many marketing mistakes. So here are some common marketing mistakes you should look out […]

In the cutthroat world of fashion exports, innovative design and strong branding are driving global markets, and Australian designers are leading the way. Here’s what you need to know about fashion exports. The international fashion industry is tough—competitive and constantly evolving—but Aussie success stories such as Collette Dinnigan, Sass & Bide, Zimmerman and Akira, as well […]

With no formal degrees, Dorry Kordahi became the founder and managing director of Dorry Kordahi Management (DKM). Since beginning his marketing and branding business in 2002, out of a shed, DKM has come to operate in Sydney, Melbourne and Shanghai and generates more than $4,000,000 in revenue. DB: What helped you most when trying to […]

At the heart of some of Australia’s biggest brands, lies a small business. How did these small companies create such big names? Here are their secrets to growing brand and sales, without expanding the business. We’ve all heard of the brands Capilano and Deals Direct. Although they are well-recognised brands, many people don’t realise that […]

Geoff Golovsky knew there was more to veterinary business than healing wounded and sick animals, so he opened VetHQ; a dog day care centre to stimulate bored canines. Now the only problem is finding room for all those tail paintings. “I’d be a rich man if I had a dollar for every time someone said ‘you’re a vet? […]

What started as a little side business between friends, Sarah-Jane Clarke and Heidi Middleton, has turned into one of Australia’s favourite fashion stories—sass & bide. When Sarah-Jane Clarke (nicknamed sass) and Heidi Middleton (nicknamed bide) became lifelong friends, the duo could hardly imagine that friendship was going produce one of Australia’s iconic fashion labels—sass & bide.  Clarke […]