The sales profession is undergoing a big cull with over 20% of sales roles expected to be cut by 2020 according to some analysts[1]. There are three macro shifts responsible for this rather ominous reality. Firstly, buyers are more discerning than ever before as they turn online for identifying and acquiring products and services without the need […]
Digital marketing can be a bit of a mystery to many small business owners who already have so much to keep track of. From selling, planning to merchandising – there are simply too many things that are competing for attention. While many would agree that digital marketing could be beneficial for their business, simply knowing where […]
Personal relationships in the office can be expensive for employees and their employers in both a financial and reputational sense. In recent months there have been a series of highly publicised cases where big business has been hauled over the coals for its approach to the issue. But this can be just as costly for small […]
Most of what is written about an employer brand is baloney! You can’t fabricate the perfect job or control how people feel about their workplace day by day. And as for creating a workspace to make people feel happy all the time – well, good luck with that. In reality everyone has off days, […]
Owing to unnecessary paperwork and data entry duplication, the launch of Luscheyne Mellon’s first venture with Andy Giles was a drawn out, time-consuming task. Although it was a frustrating experience for the business partners, it sparked the idea for their sophomore business, which launched in October, last year. Based in Surry Hills, Sydney, Veromo is […]
Amazing things can happen when brands ‘tie the knot’ but only if they pass the compatibility test, says Jessica Ruhfus, the founder and CEO of brand matchmaker Collabosaurus. The marketing and PR professional spoke to Dynamic Business about the competitive advantage businesses can gain through brand collaborations with compatible partners and why it made sense for her ‘dating […]
If there’s a job you need to fill, it’s likely the right candidate is on social media right now – but which platforms are they using, and how do you reach out to them? A recent study by the Australian Academy of Business and Social Sciences looked at recruitment processes and the unique challenges faced by SMEs or […]
Each year, some of the best “thinkers, makers, and doers” converge at Pause Fest to share new ideas across industries spanning creative, tech, and business. This year’s theme, Different Perspectives, explored diverse experiences of being human in an increasingly digital world. Erminio Putignano, from brand consultancy PUSH Collective, gave a keynote opening by reminding us […]
Traditionally, white-labelling is a way of rebranding a product or service sold by one company, for the customers and end-users of another one. A real-world example of white-labelling can be found in the aviation industry. Boeing is one of the world’s biggest aircraft manufacturers, delivering 668 planes to the industry in 2016, and 762 the […]
To be an entrepreneur is to be an expert in your product or service. It also means being good at all aspects of running your business. As more customers turn to the internet for purchases, one of the skills you need to master to increase awareness of your brand and boost sales is email marketing. […]
