Big data is no longer the sole domain of large enterprises – small-to-medium businesses (SMBs) that leverage data effectively can gain significant competitive advantages. Almost all businesses now collect data to some extent. However, many businesses are still overwhelmed by the sheer volume of data available to them and they wonder how to make sense of […]
According to Gartner, by 2020, data from nearly 38.5 billion Internet of Things (IoT) enabled devices will be available for companies to analyse. For forward-thinking businesses that are already harnessing the power of big data, the benefits are endless, enabling real-time adjustments, highly responsive business models and a new pipeline of revenue streams. For small to medium sized […]
We live in a society flooded with information. We have never had as much data at our disposal as we do now due to the progress of technology; chiefly, the increasing digitisation of information. Big Data is here to stay – and it’s impacting the performance needs of all organisations, regardless of size. Decision-makers have […]
When it comes to innovation efficiency, Australia ranks 72nd – among the lowest of developed nations. This highlights the urgent need for businesses to think and act strategically about various digital transformation processes including big data, new technologies and adapting to new platforms like social and mobile. The more digital our interactions become, the greater […]
Originally considered a tool for larger enterprises, more and more SMBs are now reaping the benefits of big data analytics. Big data analytics has become an invaluable tool in the business landscape. Organisations are using the insights gleaned from big data mining to rethink their operations, offerings and outlook. While the technology was initially the province […]
The large volume of data out there is having a big impact on the health of all businesses, regardless of their size. In fact, whether you plan to grow your business further or succeed as a small business, the role of Big Data is crucial. The significant value brought by Big Data is accompanied by challenges. […]
Marketers have been hearing about big data and the value it brings in terms of customer engagement for several years. If you work in the business-to-consumer (B2C) sector, or more specifically retail and e-commerce, you are likely already harnessing big data in some shape or form. This year, the focus of digital marketers will shift […]
Gartner research published late last year suggested that more than three-quarters of companies were either already investing in big data, or planned to invest in it over the following two years. This suggests big data is changing the way businesses operate and delivering measurable benefits. The emergence of the data-driven business is now something that […]
Despite the rampant growth of e-commerce, there is still plenty of life left in bricks-and-mortar stores. The latest research by the Australian Bureau of Statistics (ABS) has shown that online retail turnover contributed just 3.1 per cent of total retail turnover in Australia during July 2015. In fact, according to analysis by National Australia Bank, […]
Machine learning may sound like an extremely complicated high-tech concept, and that’s probably because it is. Big data analytics has become all the rage these days among businesses, and machine learning essentially takes big data and rockets it to another level. Most average consumers have likely not even heard of big data, let alone its […]
