For many Australians, our passions go well beyond our day jobs – and turning them into viable business ventures has never been easier. Last year, my company’s research found that 1 in 4 small business owners started their venture as a side project while being employed elsewhere. And research commissioned by the NBN revealed that […]
As e-commerce continues to evolve, brands need to be innovative in how they engage with mobile customers. With 79% of all online retail sales projected to be completed via smartphones by 2021[1], brands need to deliver more mobile-friendly experiences, as well as find consistent communication channels to remain relevant. Meanwhile, technology is inspiring brands to […]
With all of the talk about artificial intelligence either stealing your job or revolutionising your industry, it’s easy to overlook something that can be revolutionary for your small business, right now. I’m talking about Marketing Automation. No, this doesn’t involve machine learning, natural language processing or algorithms. Instead, taking some fairly simple steps to implement […]
In this digital era, most businesses rely on online processes and applications as the backbone of their operations. Manual and paper-based procedures are dwindling as automated and computer-based systems take their place. This increasing digitisation is making businesses more efficient and streamlined, but it also comes with risks that need to be mitigated. Recently, one […]
If you work in a business of any size, form or function, chances are you’re being asked to do more – sell more, resolve customer issues faster, hit targets that are ever increasing. Which is all fine, except you’re not being given any more budget – for training, for recruitment or financial incentives. Please do more […]
In decades gone by, businesses sometimes set the trends for society. Fast forward to today where things move so fast that businesses are having to catch up with society. Even though most CEOs would not want to admit it, their organisations probably still look and operate far too much like a system designed for Henry Ford’s […]
The sales profession is undergoing a big cull with over 20% of sales roles expected to be cut by 2020 according to some analysts[1]. There are three macro shifts responsible for this rather ominous reality. Firstly, buyers are more discerning than ever before as they turn online for identifying and acquiring products and services without the need […]
Innovation is an underappreciated word in the world of business. Small and medium enterprises are only considered innovators when they bring something new to the market. This parochial appreciation for the meaning of innovation often means SMEs overlook opportunities to innovate. For whilst ‘innovate’ means to introduce something new, it also means to make changes […]
Imagine a world where you have a smart travel PA that follows you around wherever you go. You can chat in the car, via Skype, or through your smartphone in Slack at home and at work. It can help you book, cancel, change search and manage every aspect of business travel. But unlike your actual […]
FinTech start-up Neu.Capital, which acts as a match-maker for mid-sized companies and investors, has been able to significantly reduce the cost of acquiring new clients. The company’s director Joshua Khoddami spoke to Dynamic Business about the crucial role played by marketing automation. The ex-manager of Sydney-based digital agency The Web Showroom, Khoddami co-founded Neu.Capital with Edward Jones and Cyrus Church, both […]
