Tag: Advertising

Marketers behave differently online than their customers. Here’s how to fix the disconnect and gain some insight into your customer base.

Many small businesses aren’t making the most of local advertising opportunities. Here are a few tips to help you think local.

After gaining experience in New York, the world capital of advertising, Adrian Falk returned to Australia to apply his knowledge to help Australian businesses make a name for themselves.

Though social media marketing has become key for SMBs, business owners must not forget the importance of traditional advertising.

Tattoo marketing seems to be a new and emerging trend with more big companies paying people for a permanent space on their bodies as if they’re human billboards.

Dynamic Business recently sat down with Jason Chuck, Vice President, International of leading online dating site eHarmony. Here’s what he had to say about online dating, customer-based strategising and international expansion.

Is the Twitter reaction to earth shattering TV moments more than just noise? Networks and advertisers should probably pay attention.

Ten years ago, had you ever heard of the hand sanitizer Purell? It existed, but nobody really used it. Then one day, it was everywhere.

Principles of customer service are nice, but you need to put those principles into action with everything you do and say.

This year could be the biggest year of growth that one lucky company has ever had. Dynamic Business and Strategy and Action are launching a $50,000 Marketing Breakthrough Competition.