Home topics small-business-resources public-relations-blogs PR PR Looking to get some press? Build a media list Catriona Pollard May 15, 2012 You’ve written a media release announcing an exciting piece of news from your business and you’re now ready to send it. Securing coverage is vital to the success of the project, so you want to make sure you distribute the announcement to the right journalists . So how do you do that? By following these simple tips you can build a media list that will have your important announcement in the hands of those that matter. Identify the industry sectors that are relevant to your message Consider the makeup of a business and its clients. What organisations does it identify with? Who is its target audience? Does it operate on a national, state or local level? Think outside the box, but always ensure the sector has relevance to the company. Ask yourself – is your message for trade or consumer media (what’s the difference) Once you have identified the relevant industry sectors that you wish to send your announcement to, you must decide if the release is for general distribution, or relevant to either trade or consumer media. Trade publications are specific to an industry and are a useful channel to get your message out to those in your sector. Trade publications are always looking for relevant industry copy and are very open to forging positive relationships. Mainstream media comprises newspapers and newspaper magazines (suburban, state and national), popular magazines