How this ‘Fourth Industrial Revolution’ will change the way businesses engage customers

By Charles Heunemann · 3 October 2019 · Expert

How this ‘Fourth Industrial Revolution’ will change the way businesses engage customers

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Summary

The term ‘Fourth Industrial Revolution’ was originally coined by Klaus Schwab founder and executive chairman of the World Economic Forum. Schwab explained that one of the features of the Fourth Industrial Revolution is that “it doesn’t change what we are doing but rather it changes us”. Over the past 150 years, automation and mechanisation has […]