The father-daughter duo taking on IKEA
By Ashley Calabria · 19 July 2012 · Entrepreneur
By Ashley Calabria · 19 July 2012 · Entrepreneur
A father-daughter team is shaking up the furniture industry with a game-changing online tool. But can they take on the Swedish giant and change the way we shop forever?
A local father-daughter team are changing the way consumers buy flat-pack furniture with their innovative design-it-yourself online tool, delivering some competition to the global furniture empire that is IKEA.