Rich targets: SMEs should consider aiming for the wealthy

By Guillermo Troncoso · 22 September 2014 · Entrepreneur

Rich targets: SMEs should consider aiming for the wealthy

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Summary

Many entrepreneurs and businesses aim for the largest possible customer base, focused on seeing a strong return based on everyday consumers, but could aiming for wealthy customers be the way to go for SMEs?

Tags: Entrepreneur, Opinion, Small Business, SME's, startups