Home featured Featured Hot Tips Managing Featured The Types of Stories that Boost Customer Loyalty Mike Adams November 13, 2018 It seems every second business article is about storytelling these days. But which stories boost customer loyalty? And how do you go about collecting and developing those stories? Customer loyalty is built through positive experiences — one customer experience at a time. Your customer’s experience can be direct, such as a physical interaction with your products and staff or indirect through the stories they hear, read and see. Every time your customers hear a story about your business they’re having an indirect experience that affects their perception of you. Experience through story can create loyalty and liking for your brand before any direct experience of your products, services and people. Two story-types, your company story and your values stories are so important for customer loyalty that you must take special efforts to prepare and deploy them. If you think about the companies you admire and like, you probably know stories about them. Why not create similar stories for your company and your customers? Just make sure you tell them as a sequence of related events and not as list of facts. It’s the story’s unpredictable sequence that holds your audience’s attention and makes your story memorable. Company Story When you look at your competitor’s website do you read the same claims and assertions you make about your own company? That’s what most companies do and to your buyer you look