Home featured Featured Marketing News Featured The cool words aren’t cool anymore, FYI Stephanie Zillman August 15, 2014 Think you’re being funky and ‘with it’ by using amazeballs, YOLO, and clickbait in your marketing material? Think again. Once it has made its way into the dictionary, its coolness is already long gone. The Oxford Dictionary has updated its listings to include a number of contemporary words and phrases; albeit at this stage, the phrase ‘side-boob’ is thankfully not yet in the hard copy. The rather long list of colloquiums are new as at the August update of OxfordDictionaries.com – though its sister publication, the Oxford English Dictionary, takes a more conservative approach to its updates. In its blog announcement , the online dictionary said the latest additions are a reflection of the traction of text and web expressions in modern language. “There are plenty of informal terms in this update which often feature in online conversations,” the Oxford Dictionaries said. These digital terminologies include internet specific lingo, like “livetweet”, describing real-time Twitter coverage, “Deep Web”, which refers to an area of the internet not easily accessible from common search engines, and “clickbait” – an eye catching web link. Words added to the Oxford Dictionary: Acquihire : an act or instance of buying out a company primarily for the skills and expertise of its staff, rather than for the products or services it supplies. Amazeballs : extremely good or impressive; amazing. Baller: a person or device that makes or forms something