It’s easy to see why most small businesses use social media as a marketing tool. Social media platforms like Meta, Twitter, Pinterest, and Instagram have billions of users.
Small businesses may reach clients wherever they are by maintaining a constant social media presence. However, managing many social media accounts may be a nightmare with so many well-known platforms available. As a result, many small businesses use social media management tools to create all-encompassing social media plans that can be handled centrally.
In this week’s Tech Tuesday, we’ve compiled a list of the top social media management platforms available today to discover which ones provide the best features for your business needs.
Read on for more.
The Bazaarvoice Influenster Community
Influenster is a sampling and product discovery app with over 7 million global members and is used by shoppers looking to discover new products and share their authentic experiences.
Brands use Influenster to connect with the right samplers and advocates to try products, share authentic reviews, and create stunning visual content. Through its personalisation algorithm, the Influenster app matches shoppers with brands seeking honest feedback on their products through authentic reviews, photos, and videos.
Brands use Influenster to segment and target audiences to drive incentivised word-of-mouth marketing to power their content strategy, while simultaneously reducing their costs of customer acquisition and content production.
Social media data is an integral part of decision-making for many businesses. However, with an ever-growing variety of social channels and data monitoring tools, managing insights from multiple platforms can be a challenge. Businesses can retain rich and valuable insights with a single view of data across channels.
MuleSoft CloudHub is a cloud Integration Platform as a Service (iPaaS) that allows users to develop and customise integration applications to enable communication with third-party social media applications, all on a single platform. The platform seamlessly synchronises data and automates processes across different platforms, making it possible for businesses to listen and gather valuable information to make better business decisions.
The customisable applications and integration features included enable businesses to manage end-to-end social data analysis in one space, and none of the complexities of developing new code.
A scalable and easy-to-use communication platform, Infobip’s programmable, full-stack cloud platform delivers a suite of tools for advanced customer engagement. It simplifies how brands connect globally and lets you reply where customers are reaching out. Increasingly, customers are turning to Facebook for a quick response. You can build personal connections by answering each comment publicly or privately in Messenger.
With 90 per cent of Instagram users following a brand, engagement through direct messages, comments, and story replies ensures they feel valued.
Twitter generates millions of brand mentions and conversations. Respond promptly to every comment and direct message in a consistent brand voice.
Answering your customers’ negative or positive feedback on Google Play while gathering insights to identify bottlenecks helps improve your product or service.
Omnichannel customer service begins with social media, and customers today are turning to social media with the expectation that businesses are always available.
You may use Asana to orchestrate work across teams on a large scale, from daily tasks to big cross-functional initiatives. Asana is the only work management application that converts goals into actions and breaks down team silos. Asana is used by over 119,000 paying customers and millions of free organisations in 190 countries to manage everything from organisational goals to digital transformation to product launches and marketing activities.
HypeAuditor is a SaaS company that has developed a comprehensive set of tools to discover influencers on Instagram, TikTok, YouTube, Twitter, and Twitch, verify the authenticity of their accounts, and track the results of their influencer marketing campaigns. All services are based on AI algorithms, allowing HypeAuditor to identify behavioural patterns. HypeAuditor aims to provide the ultimate social media analytics and management platform to ensure our clients work effectively with creators.
Hootsuite aims to provide an all-in-one platform for social media management across multiple sites. As expected, there’s an option to search and filter through existing social media to find brand mentions, insights, and demographic information.
Additionally, with any of Hootsuite’s plans, you can schedule posts from multiple profiles across multiple social media sites. This allows you to ensure that any marketing campaigns are properly timed and targeted when and where you need them. This is especially when posts can be tagged to ensure you store them in the right place for use at the right time.
There’s also an analytics feature to track and measure performance against KPIs. Reports are customisable, so you can ensure you display and read the data you need to and stay focused on that. This is especially as Hootsuite is built to work for teams, not just individuals.
Sprout Social is most likely recognised as a one-stop shop for organising and scheduling your social media profiles from a single, easy-to-use platform. When your company’s social media administrator is juggling Facebook, Twitter, Pinterest, and other platforms, this tool will be helpful.
However, it also functions as a sophisticated data analysis tool. You can sort by numerous demographic and geographic criteria to determine which material is most effective for which followers.
Sprout can manage many accounts and track keywords across all social media platforms, letting you know when your business is mentioned. It also assists your company in responding to clients by routing communications to the appropriate personnel inside the organisation.
Hubspot Social Media Software
Hubspot Social Media Software is a suite of social media management tools available under the Marketing Hub. The aim is to save time by prioritising the social connections you place the most value on across various social media platforms, such as Facebook, Twitter, Instagram, YouTube, and LinkedIn.
There are various management features available, such as publishing and sharing content, monitoring mentions, and reporting to let know not just levels of engagement but also how these translate into actual business metrics.
Zoho Social offers a simple way to manage your brand on social media by providing a complete social media management platform.
As well as managing multiple social media channels, a posting calendar feature is available to see which posts have been scheduled for posting. You can monitor your target keywords across conversations and allow team collaboration from a single dashboard.
MeetEdgar is a new social media management tool for all-sized businesses and solopreneurs, helping you create, schedule, share, and automate content daily.
Edgar keeps your content in a limitless library. Anytime you run out of content to post, Edgar can draw from your library and repurpose older content with content resharing, so you never have to worry about running out of ideas.