Search Engine Optimization, or SEO, is a crucial part of any digital marketing plan. It’s the process of ensuring that your website is visible and easily found on search engines.
By optimising your website’s structure and content, businesses can increase their ranking on search engine results pages (SERPs) and drive more organic traffic. This is where SEO tools come into play. These tools are designed to help businesses understand how their website is performing, research keywords, keep tabs on their competition, and identify areas for improvement.
They offer valuable insights into how your website is being received, making it easier to make data-driven decisions and improve your website’s performance. By using these tools, businesses can tell a story about their website’s performance and use that story to create a roadmap for future success.
In this week’s edition of Tech Tuesday, we’ve compiled a list of the top SEO consultant tools that businesses can use to improve their website’s visibility and drive more organic traffic.
Let’s begin.
Google Analytics
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. With this tool, businesses can gain insights into their website’s traffic and user behaviour, including the number of visitors, where they are coming from, and how they interact with the website. Additionally, businesses can set up conversion tracking to measure the effectiveness of their marketing campaigns and website design in driving conversions.
Pricing: Google Analytics: Free, with paid options for advanced features.
Ahrefs
Ahrefs is a powerful tool that allows businesses to analyse their backlinks, keyword rankings, and content performance. With Ahrefs, businesses can see which websites are linking to them, identify potential link-building opportunities, and track the performance of their keywords and content. Additionally, businesses can use Ahrefs to conduct competitor research, monitor changes in their backlink profile, and see which keywords and content drive the most organic traffic to their website.
Pricing: Ahrefs: Pricing starts at $99/month.
SEMrush
SEMrush is a comprehensive digital marketing tool that allows businesses to monitor their competitors, conduct keyword research, and track their organic search performance. With SEMrush, businesses can see which keywords their competitors are ranking for, identify areas of opportunity, and track their own performance over time. Additionally, SEMrush provides insights into paid search and display advertising, as well as social media and content marketing.
Pricing: SEMrush: Pricing starts at $99.95/month.
Moz
Moz is a tool that helps businesses check their website’s authority and link metrics and run technical SEO audits. With Moz, businesses can track their Domain Authority (DA) and Page Authority (PA) scores, which are metrics that predict how well a website will rank on search engines. Additionally, Moz provides tools for identifying and fixing technical SEO issues, such as broken links and missing alt tags, and for tracking changes in their link profile over time.
Pricing: Moz: Pricing starts at $99/month.
Keyword Tool
Keyword Tool is a tool that helps businesses generate keyword ideas and compare the performance of different keywords. With Keyword Tool, businesses can enter a seed keyword and see a list of related keywords, along with metrics such as search volume and CPC. Additionally, businesses can use Keyword Tool to compare the performance of different keywords and identify opportunities for optimisation.
Pricing: Keyword Tool: Free version, with paid options starting at $88/month.
Google Search Console
Google Search Console is a free tool offered by Google that helps businesses monitor their website’s performance on Google search. With Search Console, businesses can see how often their website appears in search results, identify and fix technical issues, and submit sitemaps to help Google crawl and index their website more efficiently.
Pricing: Free.
Majestic
Majestic is a tool that helps businesses analyse their backlinks and check their website’s trust flow and citation flow. Trust flow and citation flow are metrics that predict how well a website will rank on search engines. With Majestic, businesses can see which websites are linking to them, identify potential link-building opportunities, and track changes in their link profile over time.
Pricing: Pricing starts at $49.99/month.
BuzzSumo
BuzzSumo is a tool that allows businesses to analyse the performance of their content and track their competitors’ content strategies. With BuzzSumo, businesses can see which pieces of content are getting the most social shares, backlinks, and mentions and identify opportunities for optimisation. Additionally, businesses can use BuzzSumo to conduct competitor research and see which pieces of content resonate with their target audience.
Pricing: Pricing starts at $99/month.
