Home featured Featured Real Estate Startup Featured Location, location: Finding the right place to conduct business Dynamic Business May 2, 2016 Although the phrase “location, location, location” can be categorized as a cliché, it is actually one of the top considerations new business owners face when they are preparing to open a brick-and-mortar store. Whether the business sells products or provides services, the location of the storefront is what brings customers through the door and into the space. In some sense, the location of the store takes priority over the quality of the products or services. Make no mistake, the products and services need to be top notch, but without customers entering the store, it doesn’t much matter. There are some important questions to ponder when finding the perfect location to set up shop. Who are the targeted audience? Finding the perfect location for a business would significantly depend on the population of people who would be most interested in the products sold or services rendered. Different generations tend to hang out in different places. Becoming familiar with the demographics of various regions would benefit the business in the long run. Some key demographics to consider are average age, income level, and ethnicity of nearby residents. In addition, it would also be advantageous to think about town zoning . Is the new business going to be in an industrial area, a strip mall, or inside a larger shopping centre? What are the neighbouring stores? Another significant consideration when scouting out