Tag: Brand Building

This week’s edition of Let’s Talk dives into the fascinating world of small business branding.

You’ve got a business logo and you’ve got an amazing company name that you’re trying to gain recognition for. You may already be promoting your business in various ways, including print ads, business cards or store signage, however, there are a number of other fun and easy ways that you can build up your brand […]

Ever wondered what makes a strong company, strong? You’re not alone. For years, unsuccessful brands have been chasing the “secret formula” used by Apple, Amazon, Zappos, and others. Here’s what separates the good from the mediocre. Market And Customer Impact Brands that are wildly successful “wow” their customers. They don’t just make them happy or […]

If you’re looking for ideas to promote your company’s products and boost overall sales, then a seasonal marketing campaign is an effective way to attract both new and repeat business. Consumer buying patterns are greatly influenced by the changing seasons, religious holidays and other special occasions, and being able to make the most of buying […]

Has fintech dropped the ball when it comes to brand building? Have we spent too much time developing great products and not enough time spruiking them? If recent research by East & Partners is anything to go by, then yes, yes we have. The study found 39 per cent of micro and SME businesses couldn’t […]

A business’ brand is its consistent, public message conveying what it does and how it does it, and how you go about building and maintaining this an important part of any marketing strategy. The first step? Defining the ‘who’.

Bringing a brand to market, carving out a niche for that particular product offering and encouraging consumers to invest in that brand, is never easy.

At the heart of some of Australia’s biggest brands, lies a small business. How did these small companies create such big names? Here are their secrets to growing brand and sales, without expanding the business. We’ve all heard of the brands Capilano and Deals Direct. Although they are well-recognised brands, many people don’t realise that […]

Travelling the world to write about it sounds like a dream job, but Tony and Maureen Wheeler insist it is hard work. After printing more than sixty million Lonely Planet Guides, the Wheelers reveal their brand building secrets. Few serious travellers would set out for an overseas adventure without a Lonely Planet visitor guide. But […]