‘Digital by default’ millennials are the most optimistic SME owners, NAB whitepaper shows

By James Harkness · 5 June 2017 · Economy

‘Digital by default’ millennials are the most optimistic SME owners, NAB whitepaper shows

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Summary

Amongst Australia’s SME owners, millennials are not only more optimistic about the future, they are also more likely to expand their business in the near future, according to a new whitepaper from NAB. Titled The Moments That Matter: Understanding Australian SMEs, the whitepaper reports on qualitative and quantitative research undertaken by IPSOS on behalf of […]

Tags: Cindy Batchelor, Competition, disruption, IPSOS, millennial, Nab, Research, Study