#Millennial
Lack of millennial home ownership results in rejected business loans
Nearly half (44%) of Gen Y (also referred to as millennials) small businesses have applied for finance in the last year and more than a third (39%) of those applications were declined. This is according to the latest findings from the MYOB Business Monitor. The report, which explores the state of play of 1,000 Australian […]
Why millennials are the future of franchising
It’s no secret that millennials have developed a bad reputation, particularly when it comes to the workplace. Baby Boomers and Gen Xs tend to have a not so complimentary view or the younger generation – but could these millennials have more potential than first meets the eye? [Related: How to transform franchisees into entrepreneurs] Typically […]
Payments app startup QPay raises $570k to draw millennial consumers away from the banks
The brains behind QPay, a payments app for uni students, have secured $570,000 in funding to challenge banks for the millennial market. Provided to QPay by high-profile investors including Sydney Angels and the Sydney Angels Sidecar Fund 2, the funding will enable the startup to release a student-targeted QPay MasterCard. According to QPay CTO and […]
Why ethical startups are big business today
Consumer habits are changing as the Baby Boomer generation gives way to the Millennials. This latter cohort of customers born between 1976 and 2004 have grown up in a world defined by online consumerism, and they are the generation that has been the focus of most marketing attention. They have distinct spending habits, using their […]
Millennial startups: worth your investment
Startup culture is booming in Australia, especially within the millennial marketplace. While creative freedom and drive is the backbone of many startups, it’ll likely take financial backing and investment for a business to reach its greatest success Some big ideas come at a large cost and the stability that a financial backer can supply to […]
How businesses can address low engagement levels amongst their millennial employees
Millennials crave a clear career path, mentoring, training and other learning opportunities. Millennials, defined as those aged in their 30s and below, now make up an increasing percentage of the workforce. However, research suggests that businesses are struggling to find ways to engage their employees, with 59% actively looking for their next employment opportunity. (1) […]
How Can Employers Engage the YouTube Gen?
The workplace is changing. By 2025, 75 per cent of the workforce will be made up of millennials. For employers and business leaders, empathising and engaging with this generation is vital. We’ve all heard the jokes about entitled millennials with an unhealthy avocado toast obsession. Yet they’re fast becoming an influential presence in the corporate […]
‘Digital by default’ millennials are the most optimistic SME owners, NAB whitepaper shows
Amongst Australia’s SME owners, millennials are not only more optimistic about the future, they are also more likely to expand their business in the near future, according to a new whitepaper from NAB. Titled The Moments That Matter: Understanding Australian SMEs, the whitepaper reports on qualitative and quantitative research undertaken by IPSOS on behalf of […]
Four modern marketing roads that will lead your business into the millennial heartland
In the marketing and advertising world, younger markets or audiences have always been notoriously difficult to crack. Their loyalty is critical to the future success of any brand, and yet they can be the most resistant to persuasion. And in the case of Millennials, it gets even tougher. Is your business struggling to reach and […]
How your SMB can avoid digital overload by strategically embracing new technologies
A common symptom of the 21st century is the reliance on a digital productivity tools…often to the point where the users become inefficient. Sound like an oxymoron? Recent research by Nitro shows Australians aged 18 to 25 (Gen Y) are over-reliant on email, apps, social media and cloud technology, and thus new productivity pitfalls are emerging. The research found specifically that nearly nine […]
Serve and Vollie: how Matthew Boyd’s start-up is streamlining Australia’s volunteer sector
Launched in November, last year, Melbourne start-up Vollie is breaking down barriers to tech-savvy millennials engaging in volunteer work. In addition to satisfying the demand for skilled labour from not-for-profits, including charities and social enterprises, co-founder and managing director Matthew Boyd said the online platform is helping professionals progress their careers and companies demonstrate their corporate […]
How SMEs can prepare for a mobile workforce
Improvements in workplace and personal technology are enabling SMEs to operate with a more mobile workforce. According to IDC, in 2015, more than one third (37%) of the world’s workforce were considered “mobile” or of no fixed location. By 2020, IDC predicts a staggering 73% of the same workforce will be mobile. Most people today […]
Win the war for talent with future-focused remote and flexible working environments
In 2015, millennials became the biggest cohort in the Australian workforce [i], signalling a major shift in the way small businesses engage staff. This highly connected, constantly switched-on generation expect instant access to technology which is forcing businesses to rethink the way they work. Offering more flexible work environments will be key to attracting and retaining the best […]
Millennials: forget the buzzword, delve deeper
Millennial entrepreneurs are a resourceful and ambitious bunch with a majority aspiring to launch multiple businesses. However, they’re also driven by a belief in social good and the desire for work-life balance. These characteristics were revealed in a new report from Sage, which challenges generalisations about the youngest generation of business people. Sage’s Walk with Me […]
Older workers struggle with tech: myth busted
The belief that older workers struggle more with technology than their younger colleagues has been debunked by the result of a Dropbox survey look at tech usage and adoption in the workplace. The survey had participation from 202 IT decision makers and 500 information workers, defined as someone who uses mobile computing and/or a desktop computer or […]
Google Tax: an incubator fund for start-ups
Taxes are high in Australia. But when it comes to taxation policies, our government is too lenient on some large businesses and too hard on small business. Some large multi-national companies have been able to utilise tax structures that allow them to avoid paying their required tax in Australia, which has enabled them to lower their […]