Home featured eCommerce Featured Hot Tips eCommerce 5 secrets of e-commerce optimisation Guest Author November 27, 2014 Having an online store is a good achievement in keeping up with the trends of selling online, but what are the secrets to making your store run effectively? These days it is not enough just to be online, we have to dig deeper into what makes users click. To be able to drive traffic to your website, it is important to use marketing methods like search engine optimisation (SEO). However, there will be fewer benefits if the visitors do not know what they are doing once they find your site. Poor user experience is frequently the main problem among e-commerce websites today. But, there’s a solution to this problem and it can be addressed in the form of e-commerce conversation rate optimisation (CRO). Conversion rate optimisation is the art of increasing the number of people visiting your site who complete the actions that you intend them to take. Everything, whether it’s content, images or videos seen in your site, can be used as effective conversion points. Through these, visitors will have a picture in their minds about the nature of your business. They will learn about your products and services. What the visitors’ experience will become the deciding factor whether they will purchase or not. How to optimise your e-commerce: 1. Display your best-selling products on the homepage. By using Google Analytics or your site’s admin reports, you can discover the top selling