Aussie winemakers are being urged to consider exporting to the booming Chinese market by the Australia China Development Company (TACDC.com.au), with Chinese demand outstripping Australian wine supply to the country.
“We do not currently have enough clients to match demand from high volume Chinese wine buyers,” TACDC Chairman The Hon. Chris Schacht says.
Schacht says that local winemakers often give up after attempting to enter the Chinese market and hitting a wall of “pleasant silence”.
“They attend meetings and banquets and though they receive positive communications, they find the whole exercise goes cold.”
“Doing business in China is elusive unless you have the right contacts and ‘guanxi’, or ‘networks of influence'”.
The Australia China Development Company operates successfully in many sectors, including wine, mining, sports / events management, arts, technology and agriculture and maintains a prestigious network of Chinese corporate and government contacts.
TACDC has been operating in China for a decade and has built up considerable “guanxi” – relationships that have resulted in millions of litres sold for wine clients. One such success story is Portavin Integrated Wine Services.
Portavins Managing Director Tony Royal says, “I was first introduced to TACDC General Manger Conan Fahey in 2007. We required expert assistance in developing business opportunities in mainland China.
“Results speak in less than 3 years from a zero base we are now exporting 40 x 20 foot containers of packaged Australian wine per month into the Chinese
market.
“Conan’s unique ability to explain and educate Australians on Chinese culture and business and the same when dealing with the Chinese on Australian culture and business fast tracked our opportunities and consolidated relationships. He comes with our highest recommendation.”
“This is an opportunity only for the right wine exporters who are ready to think se riously about selling large quantities of wine,” Fahey says. “If your
company is ready to hit the ground running you will be in an excellent position to form long-term profitable relationships with buyers.”
