Jo Macdermott
5 Common misconceptions about social media marketing
Like most things that are trendy, everyone has something to say about social media marketing. Promoting your business on social media used to be something that only tech savvy Gen Y’ers did, but these days it seems to be mandatory no matter what your age or type of business. Because social media is fairly straightforward […]
Three effective strategies for dealing with negative online feedback
When you’re running a business, no matter how hard you try, you’re not going to be able to please everyone. Unfortunately these days, disgruntled customers are not only likely to tell their friends and colleagues about your business, there’s a good chance they will go online and tell the rest of the world while they’re […]
What makes a great logo?
Whatever size and type of business you’re running, a logo is one of the basic essentials. If you don’t have a logo you’re going to find it difficult to present yourself professionally and get taken seriously. Your logo adds credibility to your business, and makes you quickly and easily recognisable. While logos can be as […]
The real cost of complaints for your business
How many complaints does your business get every week or month? Hopefully it’s not very many but even a small number of dissatisfied customers can cause a lot of damage, especially to businesses that rely on word of mouth referrals or who don’t have hundreds of customers buying from them every day. While complaints are […]
Why you should pay attention to your customers’ buying process
Increasing your sales through marketing requires a deep understanding of who your customers are and their biggest wants and needs. Successful marketing also uses in depth knowledge of the reasons your customers decide to purchase from you and the process involved in making that decision. The consumer buying process has been modelled and studied intensively […]
Digital disruption: Threat or Opportunity?
If you’re in business, and even if you’re not, you have probably heard of the concept of digital disruption. Digital disruption is a term used to refer to the development of digital technologies over the past decade or so and the way they have impacted and disrupted our lives. For many businesses, digital disruption has […]
How can understanding your sales funnel help your business
If you’ve been involved in sales and marketing on any level, you have probably heard of the sales and marketing funnel. A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture. If you want to get the most out […]
How to create a strong brand for a professional services business
Creating a strong brand is becoming increasingly crucial for professional services businesses. With competition rife and many businesses struggling to find clients, those who want to be successful over the long term need to set themselves apart from the competition and differentiate themselves with a clear branding strategy. A recent report from Beaton Research and […]
How to increase your Twitter engagement and boost your business
Platforms like Twitter work best if you use them to engage with potential followers and industry leaders rather than seeing them exclusively as a way to promote your message.
How can understanding your sales funnel help your business?
A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture
Five ways to stamp out workplace toxicity
Underperforming employees, passive aggression and too much bureaucracy can all contribute to a negative working environment.
How to work through business obstacles
When it comes to overcoming obstacles to your business success, attitude has a lot to do with it. Here are a few strategies that I have found useful over the last few years…
Is your business ready for the next phase of digital marketing?
The development of a me-centric culture means that marketing information, products and services are increasingly tailored to the individual, but not everyone is comfortable with their information being used in this way.
Getting started with digital marketing
Finding the time to create and implement a marketing strategy can be a challenge, but you shouldn’t have to take up all your time, or break the bank to get high levels of digital engagement.
7 ways to grow your business
Growth and profitability can be achieved by focusing on one or two areas at a time and working up from there.
Why being an entrepreneur wasn’t what I thought it would be
In spite of not being completely naïve when I started Next Marketing, I quickly discovered how much I didn’t know, and how much being an entrepreneur differed from my expectations.
What every e-commerce manager should know
If you are managing or running an e-commerce business there are a few essential things you need to know if you want to stay current and growing in a very crowded marketplace.
The five business processes you need to perfect
Processes are an important part of running any business and having processes in place that run smoothly and efficiently can make the difference between business success and total disaster.
How to work with the most expensive Google Keywords
A recent study into Google keywords has revealed the most expensive terms on Google AdWords and, with some of them costing as much as $50 per click, they are likely to be out of the reach of most small business advertising budgets.
How to harness the potential of your team
You’ve probably heard that your employees are the key to your business success. In actual fact, success depends on your ability to lead and motivate your team as much as it depends on their capabilities.
Why you should pay attention to your customers’ buying process
Understanding your customers’ buying process can help you tailor your marketing messages so you are sending the right information at the right time. There are five stages to the typical customer buying process…
Low cost alternatives to big budget marketing strategies
Although it’s probably unrealistic to expect to be able to promote and market your business without spending a single cent, effective marketing doesn’t have to cost an arm and a leg.
What does brand-funded content mean for SMEs?
Brand funded TV content has been hovering in the background for years and it’s going to be pushed further into the mainstream in the near future.
How to get more traffic to your site without paying for it
Getting to the top spot on Google used to be a matter of good SEO practices, keyword targeting and building up your organic rankings for specific search terms. Now the top spot is often auctioned off to the highest bidder.