By Jo Macdermott · 8 December 2014 · Technology
Google's top spot is no longer a prize for the best content, but a price tag for the highest bidder. Discover the game-changing strategies to outsmart the competition and drive traffic to your site without breaking the bank.
Getting to the top spot on Google used to be a matter of good SEO practices, keyword targeting and building up your organic rankings for specific search terms. Now the top spot is often auctioned off to the highest bidder.