Tech
Over the last few months, there has been a noticeable shift in the online marketing campaigns of most businesses toward incorporating content marketing strategies. This is a direct result of the advisory from the search engine giants, particularly Google, to focus on providing the ultimate User Experience to end users by emphasizing fresh, relevant and […]
Like innovation, disruption, visionary and out-of-the-box thinking, thought leadership is perhaps one of the most overused and often wrongly applied terms. The dawn of the digital age has enabled pretty much anyone with a voice to become a thought leader. More people than ever can aspire to have the same voice as a Sheryl Sandberg […]
Stock photo, video and audio provider, iStock by Getty Images, has partnered with file sharing service, Dropbox, to create an industry-leading workflow enhancement for customers. The new partnership announced today will provide users with instant access to licensed assets across all their devices. Grant Farhall, Senior Director of Product/E-commerce at iStock by Getty Images said […]
No one drives their car staring at the dashboard. Sure, it provides excellent information on speed, fuel consumption and even find out if the engine is running properly. If the driver doesn’t look out the windshield however, a crash is guaranteed to take place very soon. Data discovery is very much the same. Internal data […]
All LinkedIn users will now have free access to its Social Selling Index (SSI) following an announcement today. The index was previously only available to those who purchased the LinkedIn Sales Navigator license. The unique tool ranks both a company’s and individual’s efforts on LinkedIn by measuring their activity across four categories including; professional brand, […]
Based on a patent published by the US Patent and Trademark Office in early July, Samsung could be looking to reinvent the flip phone. The mobile phone manufacturers are experimenting with a flexible shell and display allowing the device to bend inwards without the use of a joint mechanism. One of the potential issues with […]
Operators of comparator websites and businesses whose products are listed on them have been targeted in new guidance released by the Australian Competition and Consumer Commission (ACCC). The guidance seeks to help consumers understand how to get the best outcomes when using comparator websites as well as providing guidance to business on how to comply […]
Do you use social media to grow your business? While social media can have a very positive impact on your business, a social media marketing mistake can be detrimental and even potentially disastrous for your professional image and reputation. Even if you are a seasoned Twitter or Facebook user there are a few pointers to […]
The way we do business today is almost unrecognisable compared to how we worked only a few years ago. The emergences of digital technologies are changing the way we work. From invoicing customers on your mobile phone to Skype calls with clients based thousands of kilometres away, business life as we know it has changed […]
From festivals, conferences, live entertainment and sporting events to outdoor installations and initiatives, it is no secret that Australia is home to a diverse event portfolio annually. Now, more than ever, the experiences created by these events are no longer confined to ticket holders with a physical presence, but filtered through to online and social […]
Those operating Windows 7 and Windows 8 will soon be offered a free upgrade to Microsoft’s most recent operating system, Windows 10. Sounds good, but should users jump in with both feet? A new feature called Wi-Fi Sense included as part of the new operating system will allow your PC to automatically connect to Wi-Fi […]
Since Google made changes to its search algorithm giving preference to mobile and tablet friendly websites, over one third of businesses have optimised their sites for mobile with a further 28 per cent planning to do so this year. The findings, presented in the 2015 Sensis e-Business Report, also revealed that 56 percent of SMBs […]
Australian businesses are under a growing threat from cyber crime according to the first ever unclassified cyber security threat report. The Australian Cyber Security Centre (ACSC) released the Australian Cyber Security Centre Threat Report 2015 with the aim of achieving a more ‘cyber secure’ Australia. The report warns that businesses must implement cyber security measures […]
Search Engine Optimisation (SEO) can be a really complicated science. So it makes sense that people have a lot of questions about this valuable online marketing tactic. Whilst there are many who do understand the basic fundamentals of SEO; the ever-growing changes, strategies and processes can be a lot more comprehensive. SEO can seem like […]
Internet of Everything (IoE) has become a generic term used to describe introducing connectivity and intelligence to pretty much any inanimate object you can think of in order to give it added functionality – everything from a slow-cooker that connects to the internet, to connected cars, to a smart bed that monitors sleep patterns! Smart […]
If you ask people what their perception is of an online business, majority will describe an e-commerce site or a website that sells merchandise. But there are many ways you can have a business online without directly selling products and services. You can set up an informational website which generates revenues through advertising placements. Or […]
Week 5 of Citrix’s Business Bootcamp will empower you to build a secure IT environment without compromising workforce mobility As you move to the cloud and rollout your subsequent enterprise mobility strategy, there is one critical area you must not overlook – IT security. Enabling employees to access data and work on the move from […]
Small business owners now have greater visibility of their business performance following the global launch of the new free Square Dashboard App. Square, founded in 2009 with headquarters in San Francisco, has introduced a free app that gives small business owners access to real-time reporting and analytics about their business at the touch of a […]
Now more than ever, it’s crucial for businesses to be technologically enhanced to keep up with the fast-paced competition. Simple procedures must now happen in seconds, and data must be available at any location so businesses may function fast and efficiently. The cloud system offers this advantage to every business, making it a necessity if […]
After seeing 700 per cent growth in its first year, Airbnb’s Business Travel program has expanded further. Airbnb, the world’s leading community-driven hospitality company has introduced a global tools suite aimed at providing greater visibility on employee travel itineraries and expense tracking. The Business Travel program, which helps companies of all sizes cater to their […]
