Tech
I’m surprised that despite evidence bloggers bring customers to business, sometimes swarms of them, companies are still not engaging their services. A bloggers audience is loyal, targeted and engaged. Let me tell you about the night Jo Whitton, who blogs at Quirky Cooking, played a practical joke on her friend who had just gone to […]
We all love to connect with our friends and family online. Whether it’s the fun of choosing the best angle for your selfie, finding long-lost school friends or talking about the latest trends or news, 11 million Australians make Facebook a daily habit. In Facebook’s monthly hot topics data for September, we saw the Pope, […]
I’ve received several emails via LinkedIn over the years from newly self-published authors who want me to buy their books. If you’re one of these authors, I applaud you for taking that important step toward self-promotion. But now I’m going to tell you why I—and probably most of the people you sent that email to—never […]
Getting your business into social media is tricky, but it is a way to access a much broader audience. Many people use social media as their main access point to the rest of the internet. If you’re not promoting yourself there you may not be found easily. The tricky part is not to get overwhelmed. […]
I read a lot, whether it’s a column online, an op-ed in the Sunday paper or a good book, I have always enjoyed reading. It’s interesting to see what captures an audience though, and what collaboration of words seems to disappear into the vast empty cyber space with no more than 2-3 ‘likes’. It can […]
Australia’s national peak advocacy group for technology entrepreneurship, StartupAUS, has outlined its Federal policy priorities to improve capital and talent for Australian startups and strengthen economic prosperity. The recommendations were presented to The Hon. Christopher Pyne, Minister for Industry, Innovation and Science last Friday 9th October at a special board meeting. Policy action items recommended […]
Business owners can be cautious thinkers, looking out for every possible roadblock their business may encounter. It is a both a blessing and a curse, as there are situations when it can serve a business owner well and other times, being ultra conservative can be a hindrance. Being over cautious is often the case when it comes […]
Location, location, location. While once the buzzword for retailers, today traditional bricks and mortar retailers face increasing pressure from online businesses. Fuelled by consumers reliance on smartphones, tablets and social media, consumers buying and research habits have been driven online with e-commerce sales expected to top $10 billion in Australia in 2015. Retailers, like their […]
New security breaches are uncovered almost daily – any one of which can jeopardise your company, place your intellectual property at risk, and cause damage to your company’s bottom line and reputation. Cyber criminals are increasingly aggressive, well-funded and persistent, and these days, no company can ever be completely safe from the most determined attackers. […]
We have all heard of ‘hacking’, but what about ‘visual hacking’? When we think of hackers we imagine a web savvy individual, breaking passwords and firewalls to glean confidential personal and business information. But for the eagle-eyed there’s already a wealth of data up for grabs in the public arena thanks to our increasing use […]
Equipped with the company laptop, wifi dongle and remote network access – working from home (WFH) was once considered a special arrangement of convenience or necessity. Now, we are no longer at the mercy of the IT department’s bureaucracy with a handful of accessible technologies we treat as a given. Comprised of home wifi, laptops, […]
From and early age, Greg Moshal has always been involved in small business. With his beginnings in a family venture to owning his own, the struggles of obtaining finance to start and grow a business became an all too familiar story. Speaking of his own experience starting and running a business, Greg told Dynamic Business […]
Every now and then, businesses rely on promotional products as a viable marketing strategy. Whether the giveaways are at tradeshows or employee events or as appreciation, recruitment or holiday gifts, promotional products help in creating goodwill. The measurement of Return on Investment (ROI) on promotional products, however, has been a subject of debate among experts. […]
After 6 years in the making, Microsoft has confirmed the opening date of its first flagship stores in Sydney and New York. The Sydney store, opening on November 12th, will be located at Westfield on Pitt Street Mall giving customers and business the opportunity to experience the latest technology from Microsoft and its partners. Some of the […]
The Role of Technology in Business Business technology used to be simple in its infrastructure, yet required high levels of maintenance. For example, a fax machine answered only one particular need, was costly to maintain and required physical archiving. As such, IT was never critical to business operations but was a cog to keep the […]
Bigcommerce, a commerce platform that provides established and emerging brands with everything they need to launch, promote, manage and scale a successful online store has today announced a partnership with Twitter. Through the partnership, Bigcommerce will support Buy Now, a new sales conversion tool that enables merchants to promote and sell products natively across the […]
As cloud computing gains in popularity seemingly every day, it’s our natural tendency to look toward the future for where the technology might be headed. The growth of the cloud has largely been due to the benefits it provides as well as the relative ease with which organisations are able to implement it. It’s clear […]
“Please place item in the bagging area” – you place the item – the command repeats. You lift and replace the item – “please place item in the bagging area” – you turn for help and there’s no one there. “We regret to advise that your imminent flight has been cancelled [therefore ruining your long […]
The ACT is set to be the first national capital to regulate online ride-sharing service, Uber, as the service prepares to legally enter the Canberra market from October 30th. According to an ABC report the reforms to ACT legislation will see taxi licences immediately halved from $20,000 to $10,000 in order to ensure the taxi […]
Launching your brand internationally is a growth strategy that follows from success. But success in one market shouldn’t be construed as a right of passage to success in another. The failure of Starbucks in their attempt to import an Americanised version of ‘coffee culture’ into Australia, a country already au fait with it’s coffee habits, […]
