Tech
Tech
Wesfarmers signs joint venture with sportswear e-retailer
E-retailer and retail giant form partnership.
Should the EU General Data Protection Regulation become the global privacy standard? What does the GDPR mean for your business?
Do we always know when companies collect personal information about us? When we choose to provide personal information, do we know how it will be used and stored? Often we do not. The scale of the problem of improper data collection was illustrated by recent revelations that Cambridge Analytica, a research and marketing firm, likely […]
Australians spend a record of $21.3 billion shopping online
Online purchases continue to grow with more Australians shopping online than ever before. New research from Australia Post indicates total purchases topping $21.3 billion for the first time, a 18.7% increase compared with 2016 with local retailers accounting for more than 80% of the total spend. Australia Post today released its annual Inside Australian Online […]
Why artificial intelligence is crucial for sales to bridge the customer chasm
For years, sales teams have struggled to keep up with a customer base using the latest technology to upend the traditional sales process. Today’s customers have more choice and buying power than ever before, and they expect unprecedented levels of contextualisation and personalisation. The latest wave of technology, led by Artificial Intelligence (AI), may be […]
Investment scams cost Australians $64 million in 2017
The ACCC is warning investors to be wary of scammers after its 9thannual ‘Targeting scams report’ revealed that Investment scams had increased by more than 8 per cent, costing Australians $64 million in 2017. This week marks Scams Awareness Week 2018 and ACCC Deputy Chair Delia Rickard warns that ‘some scams are becoming very sophisticated […]
AI is mainstream – the future is here – consumers demand direct messaging
When the iPhone introduced us to Siri and her dulcet tones, artificial intelligence (AI) became mainstream. Answering fundamental questions or checking the weather, AI has been behind consumers’ thirst for fast and convenient information, pushing tech companies to rollout this technology to help the consumer. From Google to Sony to Facebook, the big names in […]
Starting a business checklist
Starting a business can be both exciting and overwhelming – where do you start, and will it be a success? Below is my checklist for those looking forward to the challenge of starting a business. Will it be a hobby or a business? All businesses start as a small business and a lot of small businesses […]
The top 4 questions you must ask before you build your online business
For the last two years I have had the pleasure of being on the judging panel for the ORIAs, the Online Retailers Industry Awards. They’re like the Oscars, but for online business. Being a judge, I get to read all the award applications and see what’s ‘under the hood’, so to speak, of how these […]
This new, under-the-radar Facebook Feature could change how you engage customers
We’re not even halfway through 2018 and it’s already been a tumultuous year for Facebook. The Cambridge Analytica scandal resulted in calls to #DeleteFacebook, a share price rollercoaster and questions from political leaders on both sides of the aisle. Bit amidst the chaos, Facebook went ahead with F8, its regular developer conference. This year’s event […]
To win over customers, embrace technology that puts them at the heart of your business
The world is in midst of the ‘Fourth Industrial Revolution’, an era characterised by an avalanche of digital innovations changing what customers expect from businesses. In the realm of small business, operators are having to embrace technologies like the cloud, social, mobile, and artificial intelligence (AI) to find, win and retain today’s consumers –more connected […]
Eight must-haves for high revenue ecommerce sites now that Amazon has landed in Australia
Ecommerce is growing rapidly in Australia – with a 14 per cent growth in online purchases in the 2017 financial year[1]. Forrester predicts that a quarter of total retail sales in Asia Pacific will be completed online by 2022[2]. The arrival of Amazon in Australia will most likely accelerate this growth trajectory. How do Australian e-tailers […]
Is your business the victim of cryptojacking?
Cryptojacking – where cybercriminals hijack CPU power and electricity from unsuspecting computer users to mine cryptocurrencies – can cripple a company’s network, increasing their costs and reducing productivity, warns Fernando Serto, Head of Security Technology and Strategy at Akamai Technologies (APAC). “The idea behind crypto mining on end user devices was originally conceived as a […]
Why the key to withstanding data breaches in your SME is reducing how much data you store
Amid a flurry of high-profile attacks and the tightening of privacy regulations, organisations are increasingly seeking ways to minimise the risk of suffering a data breach. Personal details of customers, credit card numbers and corporate financial records – are all eagerly sought by cyber criminals. In an increasingly digital business environment, keeping such data safe […]
Social media rules of engagement for your SMB
A key challenge faced by employees in 2018 is the delineation of boundaries between work and personal lives, brought about by technological mobility. We now have the ability to access work servers from a park bench and have email in our pockets, granting access to our working lives at all times. Social media now provides […]
How Orange Sky is scaling its technology to reconnect communities across Australia
The challenges SMBs inevitably encounter as they outgrow their original technological infrastructure can become compounded if they’re experiencing rapid expansion and find themselves overseeing a national workforce. Social entrepreneurs Nic Marchesi and Lucas Patchett, named the 2016 young Australians of the year, know this all too well. Editor’s note: Just as Cisco Start is helping their […]
Secure transfers: do you have an audit trail record attached to your business file transfers?
Today, IT teams are finding it more challenging than ever to protect critical business data. This is because more data resides in more places, from tablets and mobile phones to notebooks, USB, and cloud storage. As the digital innovation evolves, unfortunately, so do the threat of cyberattacks and other dangerous risks to your company’s valuable […]
Why some businesses thrive while others fade into obscurity in the age of constant change
The pace of change is set to become even faster during 2018. Technology, globalisation and shifting workforce demographics are completely altering the way business is conducted. According to business consulting firm McKinsey and Co[1], every occupation that exists today has the potential to be at least partially automated, and the firm estimates half of all […]
How to spot a dodgy SEO agency
The impact of undertaking dodgy SEO shouldn’t be underestimated – it could cripple your business. Adopting what’s known as ‘black hat’ tactics may claim to offer your business short-term gains, but in actual fact run the risk of harming your business in the long-term. Website success today means following good ethical SEO practices, based on […]