Home topics start-up-entrepreneur Startup Tech Tips | Advice Startup How to make the most of Facebook Live Yuval Ben-Itzhak August 28, 2018 Social media is undoubtedly a cost-effective way for businesses to raise their profile and engage with their audiences. Facebook, with its 2.23 billion active users, is just the platform to enable brands to build authentic connections with their customers and Facebook Live is the content type that users find most engaging. The difficulty can be in keeping on top of newer format types, like Facebook Live, and knowing how to use them in a way that captures the interest of your audience. When preparing for a Facebook Live video, it’s important to consider how you want to use this tool to attract more customers and increase quality engagement. By implementing some of these best practices, you can create high quality, authentic Facebook Live streams that maximise engagement. Be prepared – Identify what you want from your Facebook Live stream and plan how to get there. What are the key messages and core brand objectives you are trying to convey? Remember who your audience is and why you’re talking to them. Think of specific metrics and KPIs, do you want to: educate your audiences increase engagement generate leads stimulate a CTA such as an app install or website visits Encourage audience participation – One way to increase engagement during your Facebook Live stream is to encourage your viewers to participate throughout the video. Create a dialogue between you and