Tech
Whether you’re running a business startup or a veteran brand, effective marketing is essential to growth. You will need to acquire ideal clients in a bid to increase conversions and scale your business. But despite the ease that new technologies provide, you still need to focus on adopting strategies that truly work for your business. […]
Byline: Leisa Goddard, Managing Director of Adoni Media With the explosion of social media and the insatiable 24-hour news cycle, it’s more important than ever for business leaders to have the confidence and skills to make the most of every media opportunity. Too many business owners and C-suite executives don’t know what to do if […]
Robots are helping Australian businesses navigate the complex energy market and save millions of dollars in energy costs. Data released today by Australian technology company BidEnergy shows that over the last 12 months robots found savings totalling $2.6 million in 822 instances. For one large enterprise customer, robots found a saving of more than $25,000 […]
Today we posed the question of competition, and whether the big financial institutions can survive without Fintech or not. We know that competition in the banking landscape is very low, with the big 4 still holding most of the power in the market. It’s been a subject that we have discussed a lot at Dynamic […]
Byline: Florian Malecki, International Product Marketing Senior Director at StorageCraft Remember Jan Brady in the ’70s sitcom The Brady Bunch? She was the awkward and often overshadowed middle child stuck between a glamorous older sister and an oh-so-cute little sister. Well, when it comes to IT infrastructure, that’s exactly how midmarket companies feel—like the overlooked […]
Australian organisations demand more from their data, despite achieving 102% return on data management investments. Australian organisations are demanding more from their data management investments, despite most estimating that they achieve more than double the amount they invest, finds research from Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage. The Value of Data study, […]
Insufficient cash flow means lost opportunities Australian small businesses have lost opportunities worth an estimated $5.8 billion due to insufficient cash flow1 Nearly half (46 per cent) of Australian small business owners have been at risk of being unable to pay their employees1 More than a quarter (26 per cent) of Australian small businesses that […]
Do you ever look for the lowest hanging fruit in your business? Perhaps you occasionally audit your sales funnel, to see where you’re losing sales – or could increase revenue? In the online world, this is what User Experience (UX) and Conversion Rate Optimization (CRO) is. It’s all about “setting up & auditing your online sales funnel” […]
With data management and analysis becoming such an integral part of a business’ success, it’s easy to solely focus on the exciting aspects of the vast data that can be attained. Despite the potential of data analytics as a field, it’s important that data scientists and analysts understand the ethical implications of using that information. […]
Optus Business and Wholesale today announced it has selected Sophos, a global leader in network and endpoint security, as its main cybersecurity technology partner. “Our goal is to protect the data of small businesses at the points where it is most vulnerable – at the endpoint and through phishing and suspicious URL attacks that target […]
Rebecca Klodinskly is the designer and director behind Aussie swimwear sensation FRANKII SWIM which in five short years has become a highly sought-after and internationally recognised brand. Thanks to celebrities such as Kylie Jenner, Bella Hadid and Rihanna the label has quickly created a cult following of loyal customers. The brand shot to stardom after these […]
Byline: AJ Hightower When starting your own business, you need to get your name out there to create awareness and establish an individual brand identity that reflects your entire personality. The first thing your customers will see is your brand name. How you have chosen to illustrate this reinforces what sets you apart from the […]
The LastPass by LogMeIn Global Password Security Report surveyed over 43,000 businesses and individuals, revealing: Each of us shares six passwords with our co-workers – if one of those passwords is hacked, every employee that has that password can be compromised. 50 per cent of users don’t create different passwords for work and personal accounts Another LastPass survey […]
Business meetings: face-to-face versus digital, where is the real value? In a digital world, with so many digital meeting platforms available and with many new digital consumer experiences emerging, it’s easy to see why this question is so relevant right now. There is arguably no longer a need to meet face-to-face or to be in the same […]
Amazon Web Services Inc. (AWS), an Amazon.com company, today begins its annual Sydney Summit, showcasing the latest technology trends alongside some of the world’s biggest and most innovative companies and public institutions. More than 15,000 attendees are expected to visit Sydney’s International Convention Centre over the next three days, making it one of Australia’s largest […]
Amy McWaters is the COO of The Hamper Emporium and is responsible for the day-to-day operations and logistics of the company, while ensuring customer satisfaction. On top of that, she is also the COO of SOL Group Australia, Australia’s leading online gifting company. Amy draws on her expertise and experience to share her insights for scaling […]
Before venturing outside of their comfort zones and purchasing from a new category online, Aussies want a better overall experience from online retailers. More than 40% of online shoppers have never purchased appliances, jewellery and hardware online 60% want cheaper shipping and returns if they are to purchase from new categories online 56% want to […]
Byline: Robert Tadros, CEO and founder of Impressive Digital News that Facebook is changing its algorithms to favour users’ friends posts over businesses caused many organisations to rethink the platform as a marketing tool. My advice is not to change the channel: these tweaks are worth getting to know so you can maximise your spend […]
When Peta Shulam was only 25 when she came up with the simple concept of sampling health foods. Her passion for finding these products led to her creating the largest health food sampling service in Australia, GoodnessMe Box, where for just $25 her clients can sample 7-10 full sized products, allowing those products to be […]
From influencer to big business, this nutritionist organically grew her company – JSHealth – through effective online personal branding. She discusses how she manages to organically grow a 231K following, the ups and downs of having a personal brand and how it Instagram became her revenue stream. Jessica Sepel is a bestselling health author and […]
