Social Media

An effective social media campaign may take time to create, strategic planning to execute and more money to maximize visibility, but these strategies will get wheels turning…

Instagram is aiming to boost its business angle with carousel ads, a way for businesses to include a link with their sponsored photos and videos.

Three seconds. That’s all you have to hold captive the attention of your readers. You might have noticed this when you last stumbled across a blog that made you instantly glaze over and click away.

Engaging with a global audience can be difficult, especially if your budget and resources are low. How can you ensure your content will reach and appeal to your global audience?

Speak to the movers and shakers of the business world and they’ll all tell you the same thing: networking is the key to success. If you want to take your business to the next level, it’s essential that you know how to build and leverage both new and existing relationships.

There are some principles of business and sales that work and will always work. However, it’s fair to say that many techniques and approaches are so saturated that they cause people to put up walls of resistance.

Twitter has acquired Niche, an ad network that aims to provide the creative community with opportunities to earn cash by connecting them with advertisers.

Facebook has created a new system to make it easier for businesses and individuals to buy and sell using the social media service.

2015 will see us, as a society, work together more than we ever have in the past. Technology, shifting work ethics and the need to deliver greater good has seen collaborative practises going mainstream.

Webinars are gaining in popularity and are a great way to showcase a product, show thought leadership and engage with your target audience. However, getting it right can often be a difficult task.

For those looking for cost effective and credible ways to boost awareness and connect with their audience, here are 5 tips to make noise for your brand in 2015.

Chances are that you’ve heard people discussing enterprise social. You may even use it within your business. Enterprise social uses social media and communication technologies, such as chat and mobile tools, to provide a framework for collaborative working.

There’s no question that social media is here to stay, the only question is whether or not your business is taking advantage of these global networks.

Businesses are coming up with more creative ways to harness the power of social media platforms and engage with consumers as they promote their brand.

Dealing with complaints is one of the less enjoyable aspects of running any business and fortunately, if you are doing a good job it shouldn’t happen very often.

If you don’t have an active presence on LinkedIn you could be missing out on the opportunity to get your message in front of a large potential audience.

When it comes to gaining a customer base, young firms today have a distinct advantage at their fingertips that their business forebearers could only dream about.

The 2014 predictions are pouring in – here’s what’s getting the futurists excited about the year ahead.

Ah, social media. What is it? Why use it? Should you ever try to sell anything there? Unforgiving are the pitchfork-and-brimstone masses of social media, and let’s face it, they don’t like business.

After humble beginnings on Twitter just a few years ago, the hashtag has grown to become a more powerful marketing tool than many thought possible.