Marketing

Our expert panel is well-suited to answer this month’s reader question on marketing: "I haven’t done much marketing to date because I have had a steady flow of business through word of mouth. I’m opening a second office interstate and want to know where I should start in terms of marketing, and how can I […]

No matter how many dollars you want to commit to your marketing budget, if your campaign doesn’t have a creative strategy you may as well throw those dollars away. Domini Stuart looks at creative strategies that have been profitable in numerous ways and have cost little or nothing in advertising. How’s business? If you’re just […]

All the links for you'll need for your sales & marketing operations. ADMA (Australian Direct Marketing Association) Australia Marketing Institute ACCI (Australian Chamber of Commerce and Industry) Business Entry Point Business Entry Point is a site from which all the government information, transactions and services information is centrally accessible, providing information on planning, starting and running […]

Sales are often referred to as the lifeblood of any business. It is little wonder then that the common goal for each and every business owner is the pursuit of sales. Did you know that the customer's experience is crucial in closing the sale? Whatever enterprise you are in, you need to know how to […]

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The sales team is the ‘face’ of your business and if customers don’t like it, they won’t come back – In this complex world, we often forget the simple things – And in business that can be disastrous to sales, training a sales team isn’t simple, but it doesn’t have to be difficult. Shane Cassidy outlines 10 […]

Marketing your product or service internationally can be very different to the strategy you use locally. Rebecca Spicer explores traditional methods, some new technology-driven options, and the research and planning needed to assess a market before taking the plunge. The world isn’t getting smaller, in fact it’s getting bigger every day in terms of potential […]

Competition is getting tougher but communication is getting easier, and cheaper. For effective marketing, and to convert leads into sales, you’ll need a marketing program based on expertise, added value, and trust. By Peter Hickey  Effective marketing is getting harder. It can be one of the most frustrating, time-consuming and expensive elements of your business, […]

Don’t expect customers to connect the dots in a vague and miserly branding and marketing campaign – To make a franchise work, you need to understand its point of difference and then you need to flaunt it. The branding and marketing of your franchise is as important as the product or service you sell. For […]

Marketing and advertising can become a black hole in your business, drawing in money and resources and giving little back. Domini Stuart looks at creating a smart advertising plan that addresses your target market and makes your dollars work hard to grow your business. If you fail to plan, you’re planning to fail. It’s an […]

A livelihood for any wholesaler or distributor relies on getting their products into the retail environment. Cameron Bayley gathers tips from those in the know about how to get some edge over the competition. &ldquoIt&rsquos not brain surgery, being a good wholesaler,&rdquo says Brad Glass, who distributes golfing apparel line PING for American Golf Supplies. […]

The Australian Direct Marketing Association (ADMA) has released a new Code of Practice for its members. The Australian Direct Marketing Association (ADMA) has released a new Code of Practice for its members. The code came into effect on September 1 this year, and takes into account recent changes in the industry in areas such as […]

You’ve taken the leap and set up an online business. But as with your bricks and mortar business, customers won’t come if they don’t know it’s there. Helen Bradley checks out the constantly evolving methods of marketing your website and extracting valuable customer information in the process. Taking your business online opens your door to […]

The plunging price of printers and other equipment has made it more viable than ever to move some of your business printing needs in-house. What software and hardware do you need? What benefits can you expect to gain? And how can you combine print and online marketing strategies? Angus Kidman reports. When Phoenix Freight, based […]

Recent surveys show around 80 percent of Australians are employed in some form of service industry, from retail and hospitality to publishing and advertising. But only three out of 10 have a natural capability for customer service-based roles. Monica Higgins looks at ways to improve your company profit through staff customer service training. What of […]

CRM is rising phoenix-like from the ashes of a tarnished reputation. Helen Bradley explains what the new breed of CRM solutions offer. CRM software has an unenviable history of making big promises and, too often, falling well short of achieving them. It's been heralded as the panacea of all business ills, and derided for failing […]

In an ideal world contracts would not be necessary, but in the real world not having them can be disastrous. Joe Kafrouni explains why customer and supplier contracts are good business. Long-term suppliers to a supermarket chain, potato growers were shocked to discover the company would not be purchasing the particular potato in which the […]