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Marketers behave differently online than their customers. Here’s how to fix the disconnect and gain some insight into your customer base.

Win one of ten tickets to the Australian Businesswomen’s Network’s online course helping small business owners make the most of the online and social media world.

Tired of searching for the secret to a fulfilling career and a happy life? Look no further.

Forget stuffy, grey cubicles – open plan offices with social spaces are the newest trend in the business world.

Many small businesses aren’t making the most of local advertising opportunities. Here are a few tips to help you think local.

In a world doomed by economic downturn, the first to be impacted are small businesses.

What’s it take to raise strong, confident women who will build the Apples, Facebooks, and Amazons of the future? One marketing exec (and mom) weighs in.

Central, soon to be Sydney’s most exciting new retail precinct, has slowly been making its way up into the city’s skyline over the past few years.

As the 32nd most popular website in the world, Tumblr is a big opportunity. But you can’t approach it as you would other marketing strategies.

How a little bit of personal attention can go a long way with customer loyalty.

While big business is all over its back-up and redundancy strategies, SMEs are all too often, not giving full consideration to what could happen should disaster strike.

With insolvency rates at a record high, how SMEs manage their cash flow will have a major impact on their business survival. Here are 4 tips on improving your cash flow.

Audio podcasting has been around for many years but there has resurgence of the medium, which is quite evident with Apple introducing it’s own Podcast app.

Real Estate property investment through SMSF loans is no doubt the most tax-savvy and smartest way to improve the total return on investment of a superfund.

These tools can clean up email spam, store and organize documents, and more.

A majority of women (65 percent) believe Australia is lagging behind other countries in the push to improve workplace gender diversity.

Being successful at selling means setting high goals, staying focused and winning over your most important prospect: yourself. Here’s how.

When you empower your employees with an expense account, you trust that they won’t blow a few thousand dollars on a suite at the Park Hyatt. But seriously, do your employees really know what’s acceptable?

Entries for the 2013 Telstra Business Women’s Awards are now open for inspirational Australian women who’ve built successful businesses.

The most successful people in business have talent and luck. But author Adam Grant says they share another quality: They give back.