Locked
Do you use social media to grow your business? While social media can have a very positive impact on your business, a social media marketing mistake can be detrimental and even potentially disastrous for your professional image and reputation. Even if you are a seasoned Twitter or Facebook user there are a few pointers to […]
Entrepreneurs are famous for developing new ways to do old tasks. As surely as a person’s greatest strength will also be their greatest weakness, so too are entrepreneurs often poor at doing old tasks the new way. Business plans are one such “old task” that supports the new way to understand what the start-up is […]
For Sunshine Coast writer, Celeste Mitchell, starting a new business was far from the mind. Celeste shares her story with Dynamic Business reminding us all that opportunities can be found when they are least expected, and should be pursued. The flexibility offered by freelance work attracts many in an environment technologically equipped for work just […]
Further cuts to red tape will save NSW business owners $815 million making owning and growing a business in NSW even easier. The red tape reforms have exceeded the $750 million June target according to the Minister for Small Business, John Barilaro and Minister for Innovation and Better Regulation, Victor Dominello. “Scaling back red tape […]
According to national SME finance specialist, Scottish Pacific, many small businesses may be using the Australian Tax Office (ATO) as a line of credit being unaware of alternative funding solutions. Scottish Pacific CEO, Peter Langham said the ATO was owed $35.3 billion in 2013-14 according to a recent report by the Inspector-General of Taxation. “It […]
The way we do business today is almost unrecognisable compared to how we worked only a few years ago. The emergences of digital technologies are changing the way we work. From invoicing customers on your mobile phone to Skype calls with clients based thousands of kilometres away, business life as we know it has changed […]
From festivals, conferences, live entertainment and sporting events to outdoor installations and initiatives, it is no secret that Australia is home to a diverse event portfolio annually. Now, more than ever, the experiences created by these events are no longer confined to ticket holders with a physical presence, but filtered through to online and social […]
Those operating Windows 7 and Windows 8 will soon be offered a free upgrade to Microsoft’s most recent operating system, Windows 10. Sounds good, but should users jump in with both feet? A new feature called Wi-Fi Sense included as part of the new operating system will allow your PC to automatically connect to Wi-Fi […]
Since Google made changes to its search algorithm giving preference to mobile and tablet friendly websites, over one third of businesses have optimised their sites for mobile with a further 28 per cent planning to do so this year. The findings, presented in the 2015 Sensis e-Business Report, also revealed that 56 percent of SMBs […]
Australian businesses are under a growing threat from cyber crime according to the first ever unclassified cyber security threat report. The Australian Cyber Security Centre (ACSC) released the Australian Cyber Security Centre Threat Report 2015 with the aim of achieving a more ‘cyber secure’ Australia. The report warns that businesses must implement cyber security measures […]
Part of our role as small business accountants is to act as a barrier or intermediary between the tax office and the small businesses of Australia. It’s not that we don’t trust the two different interests to get along but it’s more about using our experience and knowledge to protect the best interests of the […]
Creating an offline marketing strategy is often neglected by small businesses, because online marketing is cheaper, more convenient, and increasing in importance for generating sales. Online purchases are on an upward trend each year, so it makes sense to allocate more resources to online marketing. However, offline marketing is still effective! Because fewer businesses are […]
As Citrix’s small business bootcamp draws to a close, we recap the key learnings helping you to build effective mobile workspaces addressing today’s business needs If you think the latest technologies and IT trends are exclusive to global conglomerates with expansive budgets then I’m here to tell you, you are wrong. You might be surprised […]
Startup Spring, the three-week long, Australia-wide festival of events and activities to celebrate and promote the startup business community will return for a third-year running. Launched by StartupAUS in 2013, the festival sees hundreds of events and activities take place around Australia. This year StartupAUS are hoping to top last years’ record of 160 events […]
A new study has revealed that 87% of Australian small-medium businesses agree that music in the workplace increases staff morale and creates a better working environment. The Phonographic Performance Company of Australia (PPCA), the organisation that provides music licences to Australian businesses, has discovered that music in the workplace can have a positive effect on […]
Today’s customer journey is increasingly fragmented and complex as consumers interact with brands offline and online across multiple channels. We might have a quick browse online during our lunch breaks, skim through Facebook on the commute home and have a casual glance at our iPads while watching TV. To add to this, customer expectations are […]
The Australian Competition and Consumer Commission (ACCC) has proposed to grant reauthorisation of a revised Solar Retailer Code of Conduct for five years. The Clean Energy Council’s Code is a voluntary system that solar retailers can sign up to with the aim of meeting best practice standards for consumers and the industry. ACCC Deputy Chair […]
Over half of Australian entrepreneurs (53%) take up to a year to overcome fears and doubts before starting their business according to a new independent study by Servcorp, a leading provider of serviced offices around the world. The study, What’s Holding You Back?, showed that the greatest fear among hopeful entrepreneurs related to concerns about […]
Search Engine Optimisation (SEO) can be a really complicated science. So it makes sense that people have a lot of questions about this valuable online marketing tactic. Whilst there are many who do understand the basic fundamentals of SEO; the ever-growing changes, strategies and processes can be a lot more comprehensive. SEO can seem like […]
Internet of Everything (IoE) has become a generic term used to describe introducing connectivity and intelligence to pretty much any inanimate object you can think of in order to give it added functionality – everything from a slow-cooker that connects to the internet, to connected cars, to a smart bed that monitors sleep patterns! Smart […]
