Hot Tips

Ecommerce is increasingly becoming a vital component of business strategy in Australia. In today’s digital age competition not only comes from local businesses but global websites as well.

A third (33%) of Australian employees say that they are comfortable being ‘friends’ with their boss on social networks, according to the latest Workplace Survey from the specialist finance and accounting recruitment firm Robert Half International.

Julian Smith of MYOB blogs about discovering your business personality. Take the test!

“Define your ‘business personality’ – it’ll help you identify what you care about the most and how to get the best support from others. SME research specialists from the Cameron Research Group have identified three main business personality types.”

Small businesses can now access a new free computer-based information tool – the latest addition to the Australian Government’s extensive range of assistance and resources for small businesses.

Alycia Edgar of Bookzkeeper blogs about those stressful moments in an entrepreneur’s career and how to cope.

“Get out of your environment. Sometimes just getting out of your office, factory, shop etc can be just what your mind needs to solve your problem.”

Along with the changes in technology, hospitality and social trends, the business and corporate events industry has experienced huge shifts. With 10 years at the helm, Amy Merriman, Managing Director of event organising firm Event Planet, stops to reflect on the ever-moving world that is events. Amy’s trends to watch: It’s all about you! Events […]

Business owners often find themselves drowning in paperwork and tax time just adds to the burden. There’s always so much to consider including what you’re eligible to claim and ways to maximise your business’ end of year profits.

While the marketing industry might be debating whether platforms like Facebook are pushing email marketing out of the picture, there is still a place for well constructed and targeted emails in businesses’ 2011 marketing plans.

A fully engaged team is more productive. So how do you know if they are fully engaged? And what do you do if they aren’t?

In our personal lives, we are increasingly cutting the manual element of day-to-day processes and moving towards quick, online transactions. Shopping, banking and paying bills can all be done with a click of the mouse and without ever having to leave home. The same can be said in the workplace where manual processes, that can often take huge amounts of time and money, are becoming automated.

Word-of-Mouth marketing is simply conversations about a brand, product or service. It is an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product, service. Think about the last time you talked about a consumer experience with friends, family, or colleagues. Maybe it was how much they’d […]

In recent years Google Adwords has emerged as the dominant marketing channel for businesses looking to advertise on the web. Here’s 7 hot tips for making the most of this advertising tool.

Have you ever wondered why some trends spread quickly and stick? Or thought about selling your car to start a digital revolution, and along the way build a billion dollar enterprise? Read on.

Mark Bouris shares six tips on how to set and achieve goals to make your small business a success.

Is your small business struggling to hit its sale targets? Are your sales team motivated and high performing? If not, reading this may tell you why.

More and more small businesses are using social media to grow their business, finding it an effective lead generation tool. We found out how they’re using it and share some top expert tips with you.

What’s the problem with investing in start-ups and how can entrepreneurs ensure their business is investor ready? Our newest and youngest blogger, Jack Delosa, shares his top tips.

Are your accounts in order or is it time to find a better way of doing things? Blogger Leighton Jenkins offers these pointers to help you find the best accounting system to suit the needs of your business.

Australian’s are among the most actively engaged users of social media in the world and yet our businesses are way behind in that particular conversation. If you can take the time, this day-long crash course in social media marketing may offer the “how to” you need to catch up.

With the final quarter looming, to make tax time less painful, here’s a helpful list of the kinds of information that are useful for small businesses when preparing a tax return.