Expert
Tried and tested, influencer marketing is a solid growth-enabler for small businesses that doesn’t have to cost the earth or require endorsement from mainline celebrities. The strategy is to partner with individuals whose networks boast the type of people you want to target and who can influence them – for instance, sway them to buy or […]
I don’t know that the technology sector has a greater or lesser demand for diversity despite recent headline grabbing issues like ‘the Google email incident’. However, according to a recent report by Australia’s Chief Scientist, women currently comprise just 16% of our total STEM workforce. That’s jobs in the fields of science, technology, engineering and […]
The first year of a new business is critical, with repeated evidence that around one third of businesses fail during this phase. However, equipped with the right knowledge and education, you can get off to a strong start. Whilst the focal point for the early months should ideally be on rapid income generation, new business […]
Customer sentiment holds the key to unlocking hidden revenue in your business. As a retailer, eCommerce platform or marketplace, you’re likely to value customer sentiment — however being able to turn that sentiment into a successful business strategy to improve your business from a revenue or operations perspective is way more challenging. Customer’s experience, product […]
We are relentlessly told that we should be ‘authentic’ and find our own approach to leading. The idea of emulation is almost frowned upon. But while many people will say that you need to create your own style, not copy others, the neuroscience of performance has produced some very different answers. In any domain where […]
Due to Australia’s relatively small population and the country’s remoteness from global markets, some businesses will need to expand overseas in order to reach their growth potential. Of course, there are numerous factors businesses must consider before venturing abroad, not least of all laws governing intellectual property (IP) including patents. Indeed, overseas expansion plans can […]
Employees will often compliment a good boss by describing them as a great leader. Someone who can make the tough calls when the situation requires it; someone who stands firm in their beliefs and is guided by a vision. People can’t help but want to get on board and work with people like this. But […]
In the modern business era, technology that was once the stuff of science fiction (hello robots) is now a reality – or, at the very least, a near-future prospect – with massive benefits for organisations that leverage it. It makes one wonder… what will be the next big game changer in business technology? That’s […]
Diversity has been a hot topic of conversation in the tech industry since 2014 (if not earlier). In that time we’ve seen major companies like Facebook, Google, Amazon, and IBM release diversity plans, recruitment strategies and statistical reports, all in the name of demonstrating and achieving improved gender, racial, and other minority equality. Substantial efforts […]
“What is the biggest growth barrier Australian startups are facing?” That’s the question Dynamic Business put to more than 20 entrepreneurs and industry experts, this week, for our exclusive “Let’s Talk…”, exploring success (and barriers to achieving it). Some commentators pointed to environmental factors such as a scarcity of local capital, customers and talent as well as a […]
You’ve heard of cold calling, and we’re here to tell you there’s also cold emailing. You know what they have in common? They both suck. Yes, the truth hurts doesn’t it. But you know that, and that’s why you’re reading this article. You’ve crafted email after email hoping for a bite, a nibble, any sign […]
Running a business of any kind — whether it’s a large or small, retail or service — follows the same steps to success. One of these steps involves managing your money by tracking and improving your free cash flow — that free flow of post-financial commitment cash and a key indicator of business success. But if business […]
“Can social media generate fruitful business partnerships?” That’s the question Dynamic Business put to 17 entrepreneurs and industry experts, this week, for our exclusive “Let’s Talk…”, investigating the value of social networking for SMEs. Although the consensus was “YES”, some commentators qualified their response, pointing out that a business partnership formed on a social media […]
What one monetary factor can force even a highly profitable business to close its doors? Cash flow. Sneaking up on you without warning, running out of cash is a common killer of businesses. I learnt this lesson the hard way when I was building my first business. Our revenue was growing exponentially, surpassing $1 million, […]
Whether it’s a side gig or your full-time career, you’ve invested a lot of time (and money) in your business. While you hope that your hard work will pay off, unfortunately many small businesses will suffer from poor cash flow at some point, which can inhibit flexible trading, prevent growth and ultimately lead to a […]
Organisations across every businesses sector are constantly searching for ways to boost staff productivity and lower operational costs. Making more effective use of office space is one way both these goals can be achieved. The need for a re-think stems from the fact that traditional working patterns have changed. This means the office designs of […]
SMEs are vulnerable to late payers in Australia, with Small Business Ombudsman Kate Carnell stating, in April, that larger organisations are using them as a “cheap form of finance”, restricting their growth and causing solvency issues. From calls for legislation to the introduction of a voluntary code to deter late payments, late payments have never […]
It’s a fact that women feel pressure in the workplace, both consciously and unconsciously, to “act like a man” in order to be a successful leader. But there is a growing notion, one which I’m a personal advocate of, that we need to embrace our unique selves to form our own successful leadership style. Whether […]
“How can Australia’s e-retailers best prepare for Amazon?” That’s the question Dynamic Business put to nearly 20 entrepreneurs and industry experts, this week, for our exclusive “Let’s Talk…” article, centering on Ecommerce. To paraphrase a few of our commentators, the global giant is heading to our shores like a freight train outta hell, so e-retailers […]
This week, we launched our exciting, new initiative ‘Let’s Talk…’, which provides the entrepreneurial community with a forum to share rapid-fire views with you, our readers, every Wednesday. Our very first ‘Let’s Talk…’ theme, Raising Capital, saw us pose the question “What’s a sure-fire way to make an investor sit up and listen?” We received […]
