Expert
Sabri Suby of King Kong agency discusses how businesses can rebound from recessions and, perhaps controversially, how important marketing is during times of economic difficulty. As businesses around the world wake up to the challenges of the ongoing global health emergency, it’s easy to feel overwhelmed by the situation. But don’t let fear get the […]
T2 founder Maryanne Shearer, as well as Mash founder Tash Menon and Career CEO founder Andrea Clarke, see the COVID-19 crisis as an opportunity to ‘recalibrate,’ transform and reignite their business passion. COVID-19 and the subsequent economic crisis is a “slap in the face reminder to do what you’re passionate about and what you’re good […]
In today’s Kickstart Monday article, RateMyAgent CEO Mark Armstrong shares his advice on resilience as a leader and the importance of scalability in a business model. Mark Armstrong is a property entrepreneur with over 20 years’ experience in the real estate industry. Prior to founding RateMyAgent, Mark built a reputation in the property industry giving […]
When Aussies are swiping away on social media platforms, being able to stop a consumer from scrolling is much harder than it sounds. These days consumers’ attention spans are shorter than ever and as a result, brands are faced with a dilemma — how to create thumb-stopping content that breaks through the noise. The simple […]
In this Kickstart Monday article, Kent Kwan talks us through his one piece of business advice and his lessons regarding startups and the meaning of life – all of which has been inspired by his 9-year-old daughter. On a quiet evening just before bedtime, my nine-year-old daughter asked me out of the blue…why do we […]
International Women’s Day is on Sunday, so we have asked several women in business to give their advice to the next generation of female entrepreneurs, or existing female entrepreneurs, in order to encourage and inspire more female execs and business owners. Women in Australia still represent only 25 per cent of the ASX-listed executive leadership team […]
When you’re starting out, emotions are high and mistakes can be scary. But, I want to submit that making mistakes is key for growth. In fact, if you’re not making mistakes, you’re not trying hard enough. In the early days of Finder, I can proudly say that we made loads of mistakes and looking back, […]
2020 promises to be another hugely competitive year in the business world. Thankfully, a strong and sensible email marketing plan can help you to stay ahead of your rivals. So, what are the main trends to be aware of this year? Making Them Easier to Access The issue of email accessibility has been sadly neglected […]
Charles Heunemann takes us through why the emotional component, as well as two other critical CRM needs, are crucial in achieving customer loyalty. Charles is the Managing Director of Natterbox Limited Australia, VP Asia Pacific – a telecommunications company that specialises in delivering an exceptional and personalised customer service for their clients to use. From first-hand […]
What is the difference between businesses that succeed or fail? Is it about market conditions? Access to capital? People? After over 700 hours of research and talking to hundreds of organisations it was clear to me that many businesses operate like a machine, with each person, team and department working as a cog within a […]
Every business owner should be building their own personal brand in addition to their business – because customers and clients connect with people, not products and services. Social media and branding expert Carissa Hill said a personal brand was important for business owners because increasingly customers want to know the people behind the company. “People […]
The rise of the Instagram influencer has carved some significant changes to traditional marketing. If you have found yourself wondering questions such as; what is an influencer? How influential are they? Do consumers relate to them? And, will utilising an influencer really boost my brand? Then you’re not alone! Exploring new and often complex areas […]
Public Relations is much like many other industries in that it is constantly evolving. Yes, the old-fashioned ways will continue – creating good rapport with journalists and scoring exposure on media platforms – but new opportunities for PR consultants are set to arise in 2020. Amanda Lacey, Director at POPCOM, a communications consultancy, believes that the industry […]
A serial wine entrepreneur, I didn’t launch my career in business, but rather as an architect. I love building things and as my passion for great wine grew, I built a small side business called Wine Ark in 2000. The goal was to spend a few days a week on this hustle to fund my […]
Trolls can be distressing and the bane of anyone attempting to grow a social media brand, but they don’t have to be. Social media expert Carissa Hill said openly and effectively dealing with trolls was a good way to build trust and respect on social media. “I’ve had my fair share of haters, when building […]
For retail, November to December is typically the most wonderful time of the year, from a revenue point of view! On average, Australians spent $375 each during the recent Black Friday and Cyber Monday sales period, equating to total sales of around $1.3 billion . Next up is Christmas, with Roy Morgan predicting that Australians […]
Managing the challenges associated with running a successful business requires leaders to consider both internal and external factors that could affect the organisation. However, when a business is struggling, it’s very rarely solely as a result of external factors. It can be tempting to blame external factors for non-performance or use them as an excuse […]
Being a CEO doesn’t immediately make you a great leader. In my opinion being a great leader takes time and experience to understand how to navigate both the highs and lows that come with business. As the founder of 8 business, I’ve seen it all. I’ve led teams through busy and thriving periods, times of […]
Every business owner, big and small, needs objectives to stay motivated, keep their business on a healthy progression and for all their employees to feel a part of the process. A new year is a new opportunity to set goals, and with 2020 around the corner, there is no better time than now to ensure […]
Although it’s near impossible to accurately quantify, payroll fraud – defined as the theft of cash from a business via the payroll processing system – is less rare than many of us might think. This is because incidents of payroll fraud are often not reported in the media and are managed instead by internal HR […]
