Digital

Their story is one of undeniable success. Originally founded in 2000, ASOS has grown to become one of the most powerful online fashion and beauty retailers in the world.

Online marketing is an ongoing process that requires regular time and effort, and fortunately you don’t need to be an SEO guru to improve your website traffic.

Victoria’s Small Business Festival will soon kick off for the entire month of August, and includes a series of events, which cover current business trends and issues, as well as relevant solutions and tips.

As a small business owner, you have to wear so many hats. In many cases you’re the finance department, the IT department, the marketing department, the HR department, the list goes on and on.

As people put more and more of their professional and personal lives on social media, it’s high time to make security a priority, and particularly so if you run a business.

QR codes have been widely used as a marketing tool and when used effectively, can add value to the consumer experience. Using the codes for mobile coupons may be one such way.

Post infrequently and risk missing out on valuable exposure? Or post incessantly and risk irritating customers? How much is too much?

Virtual signage integrator, Prendi, has responded to the ever-challenging consumer landscape with their new product – The Virtual Wardrobe – helping retailers bring some of that online shopping experience into their store.

One of the keys to success in business today is ensuring your online marketing material is engaging, with SMBs using images and artwork that are pleasing to the eye to attract an audience.

Web chat is the preferred channel for consumer customer service according to a new report from Fifth Quadrant.

She Business has partnered with Commbank’s Women in Focus to host a Digital Treasure Hunt in Sydney where small business owners will learn to become savvy with social media.

Digital signage technology is soon to change the face of Australian business, as 4 out of 5 brands internationally have already experienced a 33 percent increase in sales using this technology.

‘Strictly Digital’ is a joint initiative between Yellow Pages and Google that will deliver free digital marketing education for small businesses at 18 locations around Australia between April and September.

Dynamic Business recently sat down with Jason Chuck, Vice President, International of leading online dating site eHarmony. Here’s what he had to say about online dating, customer-based strategising and international expansion.

Dynamic Business recently sat down with Misha Logvinov of Lithium Technologies to learn how small business can do social media better. Here’s what he had to say.

Google introduced authorship markup in 2011, but many small businesses have yet to understand its importance. If you’re still wondering what all the fuss is about, read on for some helpful pointers.

The need to address the risks involved in using digital technologies is more important than ever following recent attacks on social media sites, Facebook and Twitter.

Catch up with this great story from June 13 on the most hacked passwords from LinkedIn. a good reminder for password safety.

Much like any face-to-face contact in business, how you compose an email speaks to your professionalism and personal image and should be handled attentively.

With more Australians flocking to crowd funding as funding from banks continues to present an insurmountable roadblock, entrepreneurs need to be well prepared to get it right in order to attract the cash.