Last week I wrote about the importance of having a marketing system in your business. This week I’m continuing the theme and will focus on technology-based systems that help automate or improve the effectiveness of your marketing.
Anyone who has read Michael Gerber’s emyth revisited understands the importance of systems within your business. Systems and processes that give you the ability to duplicate and replicate what you do, time after time after time in precisely the same way. Ray Croc, founder of McDonald’s, built a global empire based on this idea, and […]
I see so many marketing consultants giving advice to small business owners that are focused purely on marketing tactics, without any thought to marketing strategy.
My question is, how is your behaviour impacting customer loyalty? I’m not talking about your behaviour with your customers but your behaviour with your employees.
It’s not a new question but it’s an important one to ask. Theodore Levitt wrote an article for Harvard Business Review in 1960 entitled “Marketing Myopia”, where he encouraged businesses to switch their focus from selling to meeting customer needs. He asked an important question to the railroad industry: What business are you really in? Railroads or transportation?
I worked on The Com Store account way back in the early nineties, when it was one of the dominant forces in mobile phone retailing, along with Strathfield Car Radio.
I was having a chat with my neighbour last week. We started chatting about things of national importance, like what the surf was like at the moment, and if he was going out in the morning.
I recently bought a skateboard from SkatersHQ at Manly. My wife calls it ‘the poor man’s mid-life crisis’ as I can’t afford a Porsche!
The harsh reality is the world is not waiting breathlessly to hear what you have to say, so it begs the question, why bother having a blog?
You have reached the end!
