Jo Macdermott

If your business isn’t using Pinterest, you might be missing out on an excellent marketing opportunity – and a chance to engage your customers with your brand in a visual way.

With more and more people turning to online shopping, eCommerce can be a lucrative business opportunity – and having an eCommerce business can be a great way to earn an income.

Finding out information is a crucial part of running a business. No matter what industry or sector you are in, effective communication with stakeholders, customers and employees can make a huge difference to how smoothly things run.

Choosing the best person to market your business can have a direct result on your business’ success or failure – and your bottom line.

Social media for businesses is about more than winning a popularity contest. Increasing your Facebook ‘likes’ and email subscription list can increase customer awareness and engagement with your business, and more importantly, have a direct effect on your sales.

How many of us, when considering making a major purchase, deciding where to go for dinner, or thinking about our next holiday, scour review websites for inspiration and guidance?

No matter what your industry or what product or service you are selling, you can never know too much about your target market.

The better informed you are about your target market, their demographics and requirements, the more specifically you will be able to tailor your strategy to meet their needs. Here are some key statistics from the latest census that every B2B business owner needs to know.

Your website, business cards and any other visual information you produce are your opportunity to connect with your customers. The visual image that you present has a huge impact on how your business is perceived by the outside world, so you should give your visual strategy some serious thought.

Being terminally busy seems to be an affliction of the modern age. Do you have days where you find yourself rushing around like a mad thing, yet at the end of it can’t think of one useful thing you have done? This could be a sign that you are too busy and not productive enough.