Social Media
Who really owns your social media contacts?
Social media is blurring the lines between our personal and professional lives, but does this mean when an employee leaves your business you have a right to their social media followers?
Anna Cairo
43 PostsAnna is a social media communications expert. She supports businesses to increase their online presence through social media. Additionally, she also educates businesses around the impacts social media creates in the workplace and how to minimise these risks. She is a writer, researcher and author writing for diverse audiences on a range of topics. Further, she conducts workshops, presentations and is regularly asked to speak to lawyers around social media risk. Anna was recently nominated for the Telstra Business Women’s Awards 2013. You can join Anna on Facebook or visit www.annacairo.com.
Social Media
No workplace social media policy? You’re risking your business reputation
Bad employee behaviour on social media outside of work hours can be damaging to a business’ brand and reputation. Here’s why every business needs a workplace social media policy.
Digital
Not online? You’re at a disadvantage
Improvements in technology mean businesses must now contend with more than just the internet, and any that haven’t integrated mobile technologies and social media in their online strategy will be left behind. Here’s how to create a well-rounded digital strategy.
Social Media
Managing your online reputation in three steps
You can’t stop people making negative comments about your business online, but there are few simple ways to lessen the damage this can cause your brand. Anna Cairo has three simple steps for managing your online reputation.
Social Media
Getting your 2012 Facebook strategy on track
Facebook still eluding you? Anna Cairo has some easy steps to get your Facebook for business strategy on track for 2012.
“A few key foundations need to be in place to support the process otherwise measuring ROI is challenging.”
Marketing
Setting your 2012 social media goals
As the end of the year approaches, now is a good time to work on your social media goals for next year, if you haven’t already done so, blogs Anna Cairo in this list of five things to consider.
Social Media
Social media policy essential in the workplace
Social media continues to grow, with statistics in Australia showing all platforms increasing. Anna Cairo blogs about why you should consider developing a policy:
“Its emergence has created a vast range of communication opportunities, however, with it comes a blurring of the lines between personal and business communication.”
Social Media
How to utilise Facebook for business
Anna Cairo blogs about making the most of Facebook for business.
“Anyone who establishes a Facebook page for business purposes should have a primary objective for their page…”
News
Use LinkedIn to maximise benefits for your business
Anna Cairo looks at the benefits of using LinkedIn for your business.
“Although LinkedIn is the most commonly used business networking site, it appears to be an underrated social media platform and consequently is under utilised.”
News
Blogging a vital ingredient for business
Anna Cairo looks at the five business benefits of blogging.
“Blogging is a long term strategy where getting traction takes time. However, the potential opportunities are worthwhile so it is essential that business consider it.”