The national Underdogs campaign kicks off today, backed by a number of high-profile ambassadors and designed to put an end of bullying everywhere, including the workplace.
LivingSocial ANZ and Jump On It CEO Colin Fabig has been named an ambassador, along with Education Minister Adrian Piccoli, Dancing with the Stars’ Hayley Bracken, Footy Show presenter Mario Fenech and former MP Reba Meagher, all of whom will be speaking out about the harmful effects of bullying.
The campaign will take the anti-bullying message to schools, workplaces and community organisations to help spread the word about the seriousness of bullying.
“As an Underdogs campaign ambassador I will be taking the anti-bullying message with me into the boardroom and into the workplace, encouraging everyone to take a stand against bullying – even when it may not be the most popular thing to do,” Fabig said.
LivingSocial and Jump On It employees foster a workplace culture of openness, with any employee who feels victimised urged to report the treatment.
“Knowing that it can cause so much harm, including depression, anxiety and insecurity, we really want to protect our employees from this kind of behaviour.”
According to anti-bullying advocate and Underdogs Founder Christian Marchegiani “by being more aware of the effects of bullying and where it occurs, we believe that more people will take notice when it happens and will have the confidence to stand up for not only themselves but others.”
The campaign will be accompanied by a series of TV ads to be aired on Foxtel and Channel 9, featuring other campaign ambassadors David Liddiard (Indigenous Ambassador), Elen Levon (recording artist), Brad Haddin (cricketer), Susan Pratley (netballer), Katia Taylor (Balls of Steel) and Tahir Bilgic (comedian).