Engage your target audience on social media

Social media has emerged as a cost effective way to brand, market and sell your products/services. It is a creative landscape for people and the brands they love to interact, share stories and build relationships with.

With Internet becoming a household entity, people from all walks of life are making their presence felt on social media. It is only wise for businesses to invest in this form of marketing to facilitate their business-to-consumers (B2C) activity.

Getting Started: Creating accounts on popular social networks, such as Facebook and Twitter, is the first step towards reaching your target audience.

High-Quality Content: To attract genuine prospects, having quality content is crucial to keep the visitors interested.

Make People Like and Follow You: You can start fan pages, encourage members to make their friends like them and refer those brands. This can be done through exciting contests, special offers and useful tips.

B2C Interaction: Two-way participation on these sites is also important and can be done by encouraging feedback and answering queries from existing and potential customers regularly. Businesses that post daily generate higher traffic than those who post less often.

Sustained efforts towards the social media objectives will yield the desired results by obtaining more qualified buyers for your products/services.

– Gary Munitz is the CEO of Social Loot He has 15 years’ experience in the online industry with a number of successful start-ups under his belt, including Global IT, Get Price and Menulog.

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