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Credit: Emily Bernal

New Photoshop feature: Generative content editing

Adobe has announced the latest addition to its renowned Photoshop software: Generative Fill. 

This cutting-edge feature integrates the advanced generative AI capabilities of Adobe Firefly directly into design workflows, providing users with an intuitive creative co-pilot.

With Generative Fill, designers can easily add, extend, or remove content from images using simple text prompts without compromising the original image. This innovation represents a significant step forward in integrating Firefly across Adobe’s Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express platforms.

Over the past decade, Adobe has been at the forefront of AI innovation, delivering intelligent features that have benefited millions of users through Adobe Sensei. Notable examples include Neural Filters in Photoshop, Content-Aware Fill in After Effects, Customer AI in Adobe Experience Platform, and Liquid Mode in Acrobat. Now, with the introduction of Firefly, Adobe’s family of creative, generative AI models, workflows are enhanced with increased precision, power, speed, and ease.

Firefly, launched just six weeks ago, initially focused on generating images and text effects. Since its release, Firefly has experienced tremendous success, becoming one of Adobe’s most popular beta launches, with users generating over 100 million assets.

Expanding its capabilities, Firefly now supports vector recolouring and generative fill, setting it apart as the only AI service capable of producing commercially viable, professional-quality content while seamlessly integrating into creators’ existing workflows.

The initial model of Firefly was trained on Adobe Stock images, openly licensed content, and other public domain materials, ensuring there are no copyright restrictions. Enterprises can also incorporate their own creative assets, aligning the generated content with their unique brand language and imagery. Furthermore, the integration of Firefly across Adobe Experience Cloud applications empowers marketing organizations to streamline their content production processes.

Ashley Still, Senior Vice President of Digital Media at Adobe, highlighted the significance of integrating Firefly as a creative co-pilot, enabling customers to expedite ideation, exploration, and production. The combination of generative AI speed and simplicity with the precision and capabilities of Photoshop allows users to quickly bring their creative visions to life.

The deep integration of next-generation AI within Photoshop’s core tools facilitates new and enhanced creative workflows, offering precise creative control for the production of high-quality content. The Generative Fill feature, for instance, automatically matches the perspective, lighting, and style of images, resulting in impressive outcomes while minimising tedious tasks.

This functionality expands creative expression, boosts productivity, and instils confidence in creators by leveraging natural language and concepts to generate digital content within seconds. Moreover, Generative Fill utilises the power of Firefly, which has been meticulously trained on Adobe Stock’s extensive collection of professional-grade, licensed, high-resolution images, ensuring the generation of content that complies with intellectual property rights.

With Generative Fill, users can seamlessly transform ideas into images using simple text prompts, achieving astonishing results. The feature also supports non-destructive editing, enabling the creation of generative layers that facilitate rapid iteration and easy reversal of effects without affecting the original image. Its exceptional speed allows users to experiment with a myriad of ideas, explore various concepts, and generate countless high-quality content variations as quickly as they can type. Generative Fill is also accessible as a web tool, providing users with convenient access to its capabilities through the Firefly beta on the web.

As a trusted partner to individuals and businesses of all sizes, Adobe ensures that all AI capabilities are developed and deployed with a customer-centric approach, adhering to its AI Ethics principles and promoting content and data transparency. Generative Fill also supports Content Credentials, a vital feature that informs users whether content was created by a human, generated by AI, or edited by AI. Similar to nutrition labels for digital content, Content Credentials remain associated with the content, allowing proper attribution and aiding consumers in making informed decisions.

In addition to the Generative Fill feature, Adobe has introduced several other enhancements to Photoshop, including Adjustment Presets, Contextual Task Bar, Remove Tool, and Enhanced Gradients. These updates provide users with greater flexibility, efficiency, and creative freedom while working with the software.

The Generative Fill feature is currently available in the desktop beta app of Photoshop and is expected to be generally available in the second half of 2023. It is also accessible as a module within the Firefly beta app, providing users with an opportunity to test its capabilities.

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Yajush Gupta

Yajush Gupta

Yajush is a journalist at Dynamic Business. He previously worked with Reuters as a business correspondent and holds a postgrad degree in print journalism.

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