Home topics technology Credit: Shane Rounce Tech Tech AI Weekly: Certinia AI, Salesforce predictive AI for retailers and more Yajush Gupta January 18, 2024 Welcome to AI Weekly, where we delve into the cutting-edge and ever-evolving world of artificial intelligence and bring you concise yet comprehensive summaries of the most exciting AI developments. Certinia Unveils Certinia AI for Enhanced Services Business Efficiency Certinia has launched “Certinia AI,” an advanced artificial intelligence tailored for services businesses. This comprehensive tool incorporates state-of-the-art predictive modeling seamlessly across the portfolio. It offers accurate predictions for days to pay in Cash Flow Forecasting, improves margin optimization in Services Delivery, and provides insights for project delivery risk mitigation. Certinia plans to expand its AI capabilities, introducing new use cases to further streamline workflows in service-oriented businesses. Salesforce Strengthens Retail Marketing with Generative AI Tools Salesforce reinforces its commitment to generative AI with tools empowering retailers. The segment creation tool allows retailers to construct targeted campaigns and customer journeys based on customers’ engagement and affinity with the brand. Salesforce also leverages predictive AI to forecast the impact of offers on revenue generation and margin compression, aiding retailers in making informed decisions. Microsoft Introduces Copilot Pro AI Assistant for Small Businesses Microsoft announces Copilot Pro, its AI assistant, now available for subscription by small businesses using Microsoft 365 software. This move aims to expand access to generative artificial intelligence, popularized by OpenAI’s ChatGPT chatbot. The updates enhance AI integration within Microsoft’s productivity apps and contribute to covering the