Every single potential investor you contact wants to see a believable and highly readable business plan that contains a summary, the overview of the team, details about financials and a whole lot more. Many think that funding is going to come fast after the plan is submitted but this is just one of the mistakes made by aspiring modern entrepreneurs. In order to show you what you should never do in this case, Fix It Right Plumbing in Frankston, VIC exposes some common mistakes made as businesses try to raise investment funds through investors and a business plan.
Lack Of Sales Expertise
When a company has great technical knowledge but not much is known about making sales, it is important not to say this. Website information is always going to be analyzed by potential investors. Modern sites feature details about management teams and biographies. Inside the business planyou rarely see as much detail as with what is presented on a site. If you want funding, you need to be sure that the market strategy presented is one that is credible. This includes adding a highly credible sales leader that can be researched and that has experience. People are not going to invest if it is not clear how sales are going to be generated.
Lack Of A Great Website
The website for any business looking for funding needs to be as great as possible. There are way too many companies that believe the business plan is all that is necessary. Investors changed and now they want to see as much as they can. The investor basically needs to be convinced and when a business plan is presented, you can be 100% sure that the site is going to be analyzed.
If the website simply looks like something anyone can do, this is a huge mistake. Everything will seem like not done right. Everything that is presented on the website should scream out professionalism.
Not Focusing On The Brochure
When raising money through private listings you have to be sure the brochure is perfect. So many do not put in the needed effort and time to make the brochure visually appealing. Any document that is presented and that is perceived as being sub-standard is going to fail. You want to spend money and time in order to be sure that your messageis conveyed in a highly professional manner. If you need to, you have to hire professionals to write the copy for you.
Using Jargon
Private investors are basically businessmen. They do not understand the jargon that is used in most industries they invest in. Because of this, when the business plan uses jargon there is a pretty good possibility that the investor will not actually understand what is written. In the event you need to absolutely use jargon and acronyms, you have to provide explanations. Well-written brochures and websites also help out a lot as potential investors appreciate such things. They want to understand what they will invest in.
