Home topics start-up-entrepreneur Ewen Malcolm, co-founder of freemium real estate platform MiSale Noticeboard Startup Noticeboard Airbnb and Uber ‘paved the way’ for MiSale’s DIY approach to real estate, co-founders explain James Harkness August 2, 2017 The real estate market is ‘over ripe’ for disruption, especially in Sydney, according to the brains behind MiSale, a Queensland-based startup that recently expanded into New South Wales and Victoria. Launched in Queensland earlier this year, MiSale is a freemium real estate platform enables people who wish to sell their homes to remove real estate agents from the selling/ buying process (if they wish), list their properties online, and connect directly with prospective home buyers. Prior to expanding beyond its home state, the startup had facilitated close to $12M in sales, saving users $293,000 in real estate commissions. According to co-founders Grant Shankster and Ewen Malcolm, the ‘lightbulb moment’ came when the latter of the two overheard the real estate agent selling his childhood home, misinforming an interested buyer about the properties capabilities. Displeased with the agent’s service, Malcolm gave the buyer a tour of the property himself. Shankster and Malcolm spoke to Dynamic Business about their startup as well as the state of the real estate market in Australia. Grant Shankster (L) and Ewen Malcolm (R) DB: What is the elevator pitch for the MiSale platform? Malcolm: MiSale introduces the power of the C2C model to the real estate game by providing a quick, easy and hassle-free gateway to list, negotiate, inspect, purchase and