Retailers often sell group-buying deals at a loss or lower profit margin while making money on sales of other products in their stores. By having a personalized online shop front – ‘Me Store’ in the OfferMe virtual shopping centre however, retailers can use group buying deals as a marketing tool to promote their ‘Me Store’ and sell the full range of their goods and services for as little as $35 per month.
According to OfferMe Managing Director James Wang, organic sales growth and visits have doubled in the two months since the launch of the online store service.
“It has exceeded our expectations and a couple of retailers’ daily sales have increased to $3,000-$5,000.”
“Retailers who join OfferMe are supplied with all the tools, support and strategic marketing advice they need from our dedicated team, our goal is to aggregate not only buyers but also the right knowledge for all our retailers in order to help them stay ahead of the game all the time.”
Morefun.com.au, one of the retailers on OfferMe, has broken its own record by selling 1,100 iPad/iPhone’s USB cables in half a day. Morefun.com.au joined OfferMe’s ‘Make It Happen’ ROI driven Group Buy campaign, which featured a special deal for one week to secure a minimum number of 999 people to express interest to purchase the deal.
MoreFun.com.au Marketing Manager Larry Wong said the deal also drove up overall sales at its online OfferMe store.
“We are only a small business but OfferMe optimizes our limited budget and helps us produce a good return in sales.”
OfferMe sells a wide range of products, including electronics, computers & accessories, bikes &accessories, musical instruments, sporting goods, toys, home wares, wines and even event tickets.