Trade shows have an important role for many companies’ marketing strategies. They are places to show off your new products and services, meet clients and customers, and mix with other industry experts. But a successful trade show requires careful preparation on your part. So what should you be doing to prepare properly? Here are a […]
It is not enough to try one tactic and expect a campaign to work well. It usually takes a number of touch points for a customer to be nurtured, trust you and try what you have to offer. Today, the conversation with our customers and prospects never ends.
Change for just the sake of it can really backfire and damage the brand and the reputation it has built over a long time.
Market research is crucial to the success of a small business, but in order to implement a successful strategy you need to avoid making these five simple mistakes.
Danielle MacInnis offers some practical marketing ideas that any small business can implement today.
“It seems to me common sense but unless you live and breathe marketing all day, everyday, maybe some basic marketing tools just aren’t on your radar.”
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