Home topics small-business-resources Image credit: Alex Kotliarskyi on Unsplash Advice Small Business Advice Building business resilience in a climate of fear Sabri Suby January 17, 2022 COVID-19 isn’t going anywhere any time soon. There, I said it. But instead of sitting tight and w aiting to see what happens , 2022 can be seen as an opportunity to take more action than ever before, and move forward. Businesses have been in an uncomfortable state of business limbo for two years and need to learn to live alongside the pandemic and all of its hurdles, rather than waiting for them to fall. The very worst thing a company can do is to buckle under the weight of fear or wait for something to change. Leaders who are sitting quietly in a corner waiting for this thing to blow overrun the risk of not having a business to go back to at all, or what is left of the business no longer being useful to its former custom. There will be businesses that are literally unable to sell in their traditional form, of course; travel agents, an events business, or one of the many other businesses that have been forced to close their doors. But the question I am most often asked is: can I sell right now or not? The answer is always yes, no matter what sector your business is in. Don’t hide, adapt Step one is to stop shrinking in fear, or waiting to see what happens. Once you’ve