Content marketing has become a buzzword among marketers, and if you aren’t yet undertaking some form of content marketing for your business you probably should be.
It wasn’t that long ago that marketing and journalism were considered opposite ends of the content producing spectrum.
Danielle MacInnis looks at whether small businesses should be spending time on content marketing. “The question floating around is, is it worth the time, effort and creative energy to create this content in its many varied forms?”